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Why Join?

Why Join JPMA?


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Large or small, corporate or private, the most exciting and successful companies of the industry belong to JPMA. Whether you are starting with an idea and want help getting it off the ground, or have been in the industry for many years, JPMA will provide you with the ongoing support and information you need.

JPMA saves you money + guides your product testing + elevates the status of your product + keeps you informed + connects you with the juvenile product community + advances your company's success.



MORE REASONS to become a JPMA Member!

MORE Support on Capitol Hill

JPMA is proud to serve as the voice for the industry at all levels of state and federal government providing advice, education and advocacy for, and on behalf, of members of the juvenile products industry throughin-person meetings, public comments and campaigns. JPMA’s presence and lobbying efforts afford JPMA and its member’s prime access to regulators and lawmakers on the Hill and in the states offering greater exposure to the industry’s mission.

MORE Guidance with JPMA Certification 2.0  


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For more than 40 years, JPMA’s Certification Program has been spreading its message of safety. From high chairs to infant slings, JPMA’s Certification Program offers 27 different product categories. As a JPMA member, you will receive members-only pricing and participant testing discounts of up to 40%. With safety as a motivating factor for most buying decisions, JPMA’s Certification seal ensures retailers, regulators and consumers that products stamped with this testing verification meet the highest industry standards in today’s marketplace.

MORE Communications

As a JPMA member, you will receive up-to-date industry and regulatory news, helping you stay informed on all things related to the juvenile product industry. Members-only communications include:

  • Regulatory Updates
  • Monthly E-Bulletins
  • Quarterly Certification E-News
  • CEO Mentor Blog
  • ASTM Standard Updates
  • Exclusive Webinars
  • Online Member Magazine
  • LinkedIn Updates

MORE Connections

JPMA offers a variety of business building and networking programs to promote the growth and awareness of the juvenile products industry.

  •  Annual Membership Meeting
  • Regulatory and Networking Events
  • JP W.O.M.E.N. Special Interest Group

MORE Promotion to Consumers

JPMA members receive exclusive opportunities to promote your brand through JPMA’s consumer facing platform, the Baby Safety Zone.

Consumer Content Library

JPMA members receive exclusive access to a library of safety-focused content to feature in their marketing strategy.

Monthly Industry Guest Blogger

JPMA features an industry member each month via our consumer blog, providing expert guidance on a topic that resonates with their brand.

Parent's Pick and Innovation Awards

Innovation Award winners are featured throughout the year through the Baby Safety Zone website and social media channels. Competition finalists are featured in an online competition called the Parent’s Pick where consumers choose their favorite amongst the Innovation Awards finalists. The Innovation Awards and Parent’s Pick are among the most popular pages on the Baby Safety Zone web site.

Product Giveaways

JPMA promotes a Prize-a-Day Giveaway throughout Baby Safety Month featuring member products promoted on Baby Safety Zone’s social media channels. Throughout the year, JPMA also features product giveaway opportunities providing additional exposure through the Baby Safety Zone community.

Safe & Sound for Baby

This brochure highlights proper use and tips for many of the products used for baby. JPMA distributes 250 free copies to members annually in both English and Spanish for use in your consumer outreach efforts. 6 million complimentary Safe & Sound for Baby brochures have been distributed to consumers.

Online Certified Product Directory

JPMA Certification participants receive additional exposure through the Certified Product Directory. Manufacturers submit product images and descriptions of their certified products. Consumers can build and share their Certified Product Wish List.

MORE Professional & Business Development Opportunities

JPMA is a gateway to a variety of business, marketing and professional development benefits

  • Access to regulatory and legislative updates, and meetings, ensuring members remain in compliance with applicable laws and regulations
  • Participation and access to an annual industry sales report, providing the sales data members need to make informed product category and sales decisions
  • CEO Mentoring Program featuring Ron Sidman, former CEO of The First Years

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