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Safe Sleep Center

JPMA is your Safe Sleep Resource Provider

Each year in the United States there are approximately 3,500 Sudden Unexpected Infant Deaths (SUID). These deaths occur among infants less than 1 year old and have no immediately obvious cause. Although the causes of death in many of these infants cannot be explained, statistics show that as many as 80-90 percent are the result of unsafe sleep practices.

The majority of Sudden Unexpected Infant Deaths are categorized as one of the following.

Sudden Infant Death Syndrome (SIDS)

The sudden death of an infant less than 1 year of age that cannot be explained after a thorough investigation is conducted, including an examination of the death scene, a complete autopsy, and a review of the infant’s clinical history. SIDS is the leading cause of death in infants 1 to 12 months old.

Accidental Suffocation and Strangulation in Bed (ASSB)

This classification includes infant deaths caused by asphyxiation and suffocation in a sleeping environment. Mechanisms that lead to ASSB include:

  • Suffocation by soft bedding—such as a pillow or waterbed mattress.
  • Overlay—when another person rolls on top of or against the infant while sleeping.
  • Wedging or entrapment—when an infant is wedged between two objects such as a mattress and wall, bed frame, or furniture.
  • Strangulation—when something presses on or wraps around the infant’s head and neck blocking the infant’s airway.

Baby Monitors

Three feet away is where baby monitors should stay! Help spread this important safety message to parents.

A baby monitor is a valuable tool that allows you to see and hear your child. However, infants and toddlers have strangled in baby monitor cords.

To prevent strangulation, follow the guidelines in the video below to help create a safe and sound zone for your baby.


JPMA Recommendations for Retailer Crib Display

Currently, there are no specific formats or standards for retailers to follow in regard to crib display and as a result, chain and individual boutique retailers each exercise their own interpretation of how a crib should be merchandised. In order to provide consistency for crib display in stores, on websites and on packaging, JPMA has developed the following suggestions for retailers regarding the display of cribs and crib accessories.

Suggested Display Warning Sign Inside Crib:

A safe sleep environment for children under the age of one does not include items that present a suffocation hazard to the baby, such as pillows, blankets, comforters, toys, stuffed animals, or other pillow-like products.


  • In-store, website and packaging crib displays should follow ASTM standards.
  • In-store, website and packaging crib displays marketed for use by children less than one year of age should not include items that present a suffocation or choking hazard to the infant, such as pillows, blankets, comforters, toys, stuffed animals or other pillow-like products. Avoid excessive clutter in crib display.
  • Crib displays should include warning signs that inform consumers that safe sleep environments for children under the age of one should not include items that present a suffocation hazard to the baby.
  • Employees and retailers should be aware of these standards in order to inform consumers about these standards. 

Do you have questions about these resources?  Contact

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