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Parents' Pick

Check out these great new baby products that were selected from a panel of baby gear experts and chosen as finalists in the 2024 JPMA Innovation Awards competition.

JPMA is offering one lucky company a chance at a special Parents' Pick Award THAT YOU DECIDE ON!

The Parents' Pick Winner will be announced at Prego Expo in Chicago on Sunday, October 13, 2024.

Voters* will be entered into a random drawing for a chance to win a $100 gift card! (*employees of member companies not eligible to win*)

Voting is now closed.

Baby Jogger City Mini® GT2 Eco stroller


The Baby Jogger® City Mini® GT2 Stroller, Eco Collection, provides uncompromising agility on any terrain thanks to forever-air rubber tires that will never go flat and all-wheel suspension. It is enhanced by an included leatherette belly bar and made with recycled fabrics that have a soft, textured feel your baby will love. The signature one-hand compact fold, adjustable leatherette handlebar, and hand-operated parking brake provide you with the ultimate convenience, while the adjustable calf support and near-flat seat recline allow you to find the most comfortable position for your child. The Harness Assist technology allows you to adjust the fit of the harness without having to rethread—a major win for on-the-go parents.

BOB Gear® Wayfinder® Pack (Infant Car Seat and Stroller Combo, featuring Britax ClickTight®)

The BOB Gear® Wayfinder® pack is slim enough to go anywhere and flexible enough to go everywhere. This travel system includes the Wayfinder® jogging stroller, the Champ™ infant car seat, the Wilder™ base, an adult cup holder for the stroller, and infant car seat adapters. The lightweight Champ infant car seat features ClickTight® technology for secure installation. It also includes thoughtful details like a one-hand adjustable carry handle, a SerenityShade™ extendable canopy, and a washer and dryer-friendly cover. 

Boppy Learn and Grow Garden


Discover a garden of learning fun! Babies and toddlers build problem-solving, coordination, and fine motor skills with this multi-activity sensory toy from the award-winning Boppy brand. This fun toy set includes 7 textured plush veggies, 3 crinkly seed packets, a garden puzzle base, and an integrated baby mirror. Developed by moms in collaboration with a child physical therapist, this touchable, tactile garden toy will delight little ones’ senses while offering a fresh approach to early concept learning. As they plant and pick soft, easy-to-grasp veggies from the garden puzzle, babies develop grasp and release, then fine motor skills. At toddler age, sort-and-group and problem-solving games help build preschool readiness.

Boppy® Travel Bassinet

Comfort and breathability to rest easy. The Boppy Travel Bassinet was designed with safety in mind. Assembly free, packs flat, and includes two mattress covers for easy cleaning. Perfect as bedside sleeper to keep baby close while in a safe sleep environment at night, a home cradle for naps, or a bassinet for a safe sleeping spot while on the go with the assembly-free, flat-pack design. With two mattress covers included, you do not need to rush to do laundry before baby’s next nap and a wipeable mattress pad provides added ease for cleaning.

Britax Poplar™ S Convertible Car Seat


Ready to go with room to grow! The Britax Poplar™ S convertible car seat takes the stress out of moving to the next car seat stage with ClickTight® installation and a slim 17” SpaceSaver™ design. This convertible car seat accommodates up to 50 lbs. rear-facing, allowing little ones to ride rear-facing longer. It easily switches to forward-facing when the time comes, accommodating children up to 65 lbs. With ClickTight® installation technology, there’s no guessing or stressing; just open, thread and buckle, and click it closed. 

Britax Romer® Juni™ Infant Car Seat with Versa™ Base

The Romer® Juni™ infant car seat is crafted with timeless elegance, a petal-soft cover made from Seawool and woven accents, and trusted safety features so parents can embrace every moment with their newborns and wrap them in lasting love. Juni is lightweight and slim with thoughtful and stylish details, including elegant stitching and a soft mahogany leatherette handle grip. This rear-facing car seat offers plush, premium comfort with its luxuriously soft Seawool cover. Made from 49.2% recycled polyester, 21.3% recycled polyester blended with oyster shells, and 29.5% polyester, Seawool is insulating, moisture-wicking, and odor-resistant to help maintain a clean and comfortable environment for little ones.

Britax Willow Grove™ SC Travel System

This all-in-one box travel system includes the Willow™ SC infant car seat, Alpine™ base, and Grove™ modular stroller, pairing trusted car seat safety with a fully loaded stroller to give families the best of both worlds. Britax-exclusive ClickTight® technology helps parents install with confidence, every time. Made for multitasking, the Willow SC infant car seat features an aluminum carry handle that easily adjusts with one hand. The RightSize™ system provides adjustment points at the hips, shoulders, and between the legs, making it easy to find the perfect fit from the start. 

Buckle Me Baby Sleep Everywhere Sack

Introducing the sleep sack that goes everywhere! Parents can say goodbye to dreading waking baby during transitions on the go. Buckle Me Baby Sleep Everywhere Sack makes transitioning baby from car seat to crib (and back again) easy - promoting safe sleep practices. Our patented two-way back to front zipper allows easy access to car seat harnesses, stroller buckles and more, without ever having to take the sack off. 

Cybex e-Gazelle S Stroller


With its innovative e-technology, the e-Gazelle helps parents travel up or downhill and over rough or uneven terrain with ease by activating the electric drive with a simple push/pull of a lever that’s integrated into the handlebar. The e-Gazelle also helps cure “parent elbow” by eliminating the need to manually rock your baby back and forth in their stroller. Now, parents can engage the automatic rocking function that gently sways back and forth to soothe the child. The e-Gazelle can hold two kids up to 50lbs each with an additional 55lbs of storage capacity between the detachable shopping basket and spacious lower basket. That means some parents are pushing up to 130lbs, which is especially challenging in locales with hills, rough terrain, or uneven sidewalks.

Cybex Libelle Travel Stroller

Parents’ favorite travel companion is now equipped with Cybex's unique one-pull harness that makes it easier than ever to get the child secured safely and comfortably in the seat – with just one hand. A total game changer for busy, on-the-go families! The Cybex Libelle Travel Stroller is an ultra-compact, carry-on compliant stroller that folds in seconds for easy storage in any overhead compartment. It has one of the world’s smallest folds and weighs in at only 13.7lbs, making it the perfect travel solution.

Cybex Priam Jeremy Scott Car

Taking inspiration from the essence of American pop culture, the Jeremy Scott Car Collection brings the Priam stroller to a new level. The iconic retro charm is paired with essential features that meet parents' highest expectations. Inspired by iconic cars from the 50's, this collaboration between CYBEX and fashion designer Jeremy Scott wows with its surprising blend of American nostalgia and cutting-edge fashion. Every detail exudes an iconic retro charm inspired by old school drive-ins and diners, where waitresses in roller skates glided through the booths and jukebox tunes filled the air amid colorfully vibrant vintage-inspired decor.

Dekor Eko Diaper Pail & Eko Refills

Introducing Dekor Eko—the same Dekor Diaper Pail & Refills parents have loved for years NOW made with 70% GRS Certified Post-Consumer Recycled Materials AND packaged in 80% recycled paper and cardboard! Many new parents want eco-friendly and sustainable choices, but they still need them to perform! Dekor Eko Diaper Pails make the chore of changing diapers easier for parents, while also reducing the use of new plastics. Unlike other diaper pails where you have to bend over, operate a lid, or squeeze a soiled diaper inside, Dekor Eko Diaper Pails are 100% hands-free. Just STEP on the foot pedal, DROP the soiled diaper through the trap door, and you’re DONE! Not only easy to use, Dekor Eko is the ONLY diaper pail & refill system on the market made with recycled materials. Other brands use 100% virgin plastic in both their pails and refills.

Diono® Connect3® RXT 2-in-1 High-Back Booster

Connect3® RXT is the first and only 2-in-1 booster with a unique, multi-patented design that enables it to fit 3-across in a variety of combinations with other Connect3 boosters, Radian® convertible car seats, and adult passengers in most mid-sized sedans and up. This booster seat is less than 17" wide with the same or greater interior seat space as other boosters. It has a patented, innovative contour around the lap belt guides for EasyReach™ buckle access. To achieve a 3-across fit in tighter backseats, adjacent Connect3 seats share detachable, nesting cup holders - another industry first.

Emulait Anatomy Bottle With Responsive Flow

Emulait’s biomimetic bottle is the result of nearly a decade of research and development to create a feeding tool that truly replicates the mother’s breast in function, shape, color, elasticity, texture and feel, for a first-of-its-kind feeding system. Emulait’s proprietary technology leverages a patented 3D algorithm and scan of the breast (taken on a smartphone) to capture size, shape, and other data points. The data points are then used to match parents to one of 25 bottle variations - which were selected from a scientific study of more than 1,000 nipples. The premium materials of the nipple top are flesh-like in both softness and texture, with interior fibers to mimic milk ducts. The innovative responsive flow system uses soft silicone petals that adapt dynamically to a baby's suckling intensity, ensuring the flow of milk from the bottle mirrors the natural rhythm of breastfeeding. By allowing babies to control the flow of milk, the valve encourages a healthy recognition of satiety, reducing the likelihood of overfeeding and supporting optimal growth and development. The result is a bottle that mirrors the elasticity and function of a real nipple, helping strengthen baby’s jaw muscle and improve their oral development.

Ergobaby Aura Mesh Baby Wrap


Designed for slow days and fourth-trimester bonding, the Ergobaby Aura Mesh Baby Wrap is perfect for keeping your little one close and cozy throughout the tender newborn phase. The Aura Mesh wrap provides a supportive stretch that keeps parent and baby comfortable with a customizable fit and ergonomic, hip-healthy support. Breathable, moisture-wicking fabric pulls sweat away from the body, keeping both parent and baby cool and dry, as well as preventing heat rash. A convenient carrying pouch integrated into the design of the wrap makes it quick, easy and compact to store.

Ergobaby Evolve 3-in-1 Mesh Bouncer

The Ergobaby Evolve 3-in-1 Mesh Bouncer is thoughtfully designed to evolve with your little one, from first breath to first steps. The evolutionary design supports every developmental stage, from newborn to toddler, and eliminates the need for multiple products that baby will quickly outgrow. Soft, breathable mesh provides maximum airflow to keep your little one cool and comfortable. Easily adjust the bouncer one-handed using a step pedal at the base – the lightweight, sturdy frame folds.

Ergobaby LIFT Hip Seat

For all the busy little ones who love to get up and back down, the Ergobaby LIFT Hip Seat gives you an assisted one-hand hold so you can keep up with your kiddo without compromising comfort. From play time to cuddle time, and breastfeeding to snack time, LIFT Hip Seat provides the flexibility you want with the comfort and convenience you deserve. Made for parent and baby comfort. Multiple carry positions.  Multiple storage areas. Quiet on & off design – The one-click buckle waistband is easy to put on and quiet to take off – you don’t have to worry about loud or rough velcro. 

Graco Jumpstart 4-in-1 Activity Bouncer and Jumper


The Graco® Jumpstart 4-in-1 Activity Bouncer is an Infant Bouncer, Floor Seat, Jumper, and Kids Chair all in one! With 4 growing stages, this innovative infant bouncer is the only one of its kind, offering different ways to soothe, contain, and entertain baby as they grow. Start as a compact infant bouncer suitable for infants from birth, for a safe, hands-free place to let baby lounge and play. Next, transition the bouncer seat to a floor seat as your little one is learning to sit. A small tray can be attached for snacks, sippy cup, or an additional space to play with their favorite toys. The third mode transforms to a baby jumper, so your active little one can stretch those little legs. The final stage is the toddler chair, for use up to 40 lb, so older children have their own little seat to explore books or enjoy a snack. 

Graco Read-with-Me 4-in-1 Convertible Bookshelf Crib with Drawer

Storkcraft has brought a new concept to life with the introduction of the Graco Read-with-Me 4-in-1 Convertible Bookshelf Crib with Drawer – an innovative take on the traditional baby crib. With the Read-with-Me, families are not only able to have the sides of their crib work as fully-functioning bookshelves for their favorite children’s books, but also give their beautiful crib a “second life” by transforming it into two freestanding bookshelves for their child’s room. A captivating, adorable, and convertible crib, the Read-with-Me is able to transform from a crib with drawer into a daybed and toddler bed. 

Graco SmartSense™ Soothing Bassinet

The Graco® SmartSense™ Soothing Bassinet hears your baby's cries and responds with synced sound and motion, helping to create more peaceful, happy moments for you and your child. This baby bassinet responds by gradually adjusting the gentle motion and white noise, cycling through soothing combinations to help lull baby back to sleep. It helps create a fully immersive sleep environment for baby by offering parents thousands of soothing combinations to choose from, including gentle motions, soft vibration, multiple speeds, white noise, and calming music. Parents can also control the settings directly or stream songs and sounds via Bluetooth® wireless technology.

Haakaa Freeze-N-Feed Mini Combo

The Freeze-N-Feed Mini Combo is the perfect way to safely introduce new flavours to your baby while providing cooling relief for teething gums! Combining the always popular Fresh Food Feeder with a mini version of our Pineapple Nibble Tray, this combo freezes perfectly-sized portions of food, allowing your child to explore new flavours and textures without the risk of choking. This set is small enough to pop in your bag, so you'll always have it to hand when you're away from home. Simply fill the Nibble Tray compartments with breast milk, puréed food, or other favourites and freeze. Pop one out when required and place in the Feeder pouch, assemble, and seal tight. 

Haakaa Shell Wearable Silicone Breast Pump

 

Breast pump, milk collector - why not both? Introducing our Shell Wearable Breast Pump, the latest addition to our innovative breastfeeding collection. Combining the functionality of our iconic Silicone Breast Pump and the wearability of the Ladybug Milk Collector, the Shell offers a seamless, wearable pumping experience. The Shell is designed to make your breastfeeding journey not just easier, but also more comfortable and suited to your busy lifestyle.

HALO Easy Transition Sleepsack

Our mom-loved, 5-star transition sleepsack! When it's time to transition from swaddles, the HALO® Easy Transition SleepSack® makes it a breeze. The 3-layer design provides a weighted feel without unsafe weighted components and helps soothe littles to sleep. The 3/4 sleeves help minimize moro reflex wake-ups and keeps them warm. Babies can roll safely, move, and self-soothe. The double zipper helps make spontaneous diaper changes effortless. The wide + long ‘Hip Healthy’ design is endorsed by International Hip Dysplasia Institute.

Jool Baby Folding Potty Training Seat

The Jool Baby Folding Travel Potty Training Seat is an ideal companion for parents navigating toilet training during travel or outings. With 8 secure suction cup grips, this portable toilet seat ensures maximum stability, allowing the child to confidently use the bathroom in various settings, from public restrooms to airplanes and hotels. This foldable toilet seat is compact, lightweight, and includes a complimentary travel bag for easy portability. The 8 super-suction cups provide sturdy support, instilling confidence in toddlers during potty training. Crafted from BPA-free materials and backed by a reassuring 10-year warranty.

Jool Baby Quick Flip Toilet Seat with a built-in potty seat 

The First 2-in-1 Toilet Seat with a Built in Splash Guard. The Quick Flip Toilet Seat with a built-in potty seat facilitates the potty-training experience for both parents and children. This innovative product offers an efficient and clutter-free solution by combining a potty seat directly into a standard toilet seat and lid. Designed with convenience in mind, it eliminates the need for separate potty seats that can be cumbersome and take up space in the bathroom. The potty seat attaches to the lid via a magnet, staying neatly out of the way when not in use.

Kyte Baby Sleep Bag Swaddler

Our Sleep Bag Swaddler is an all-in-one sleep system that comforts your baby from the newborn stage to the next. Made from our signature rayon made from bamboo, our patent-pending sleep bag swaddler functions as both a swaddle and a 1.0 sleep bag. The attached swaddle wrap features a Velcro closure for a secure and adjustable fit, and is fully removable once swaddling is no longer recommended. The removable elastic loop is fastened with a snap closure that can be placed around the bottom of the sleep bag. The additional step of tightening the sleep bag helps little ones who haven’t fully grown into their new sleep bag yet. 

MAMAZING EvoNook Crib

The Mamazing EvoNook is a versatile 100% pinewood crib that adapts to your baby’s growth, converting into seven modes: mini crib, mini toddler bed (kit included), cradle, daybed, toddler sofa, playpen, and twin-size bed. This innovative design provides long-term use and savings on future furniture.

EvoNook’s cradle offers three bed modes tailored to different developmental stages, promoting better sleep quality. It functions as a traditional crib, a cradle to soothe infants, and a stationary bassinet for stable sleep as your baby grows.

MAMAZING Ultra Air

The Mamazing Ultra Air Stroller combines a compact and lightweight design, weighing only 11.5 pounds thanks to its advanced carbon fiber frame. This ensures exceptional durability and makes it easy to store in trunks or overhead bins on airplanes. Featuring a user-friendly fold-and-unfold system, the stroller can be set up or packed away in seconds, making transitions seamless and hassle-free. Your child’s comfort and safety are top priorities, with a UV-protective, adjustable UPF 50+ canopy that shields from harmful sun rays, providing a cool and shaded haven.

MAMAZING Ultra Air X

The Mamazing Ultra Air X is a groundbreaking travel stroller, weighing just 9.9 pounds and incorporating revolutionary carbon fiber technology. This makes it 10 times stronger and 50% lighter than conventional strollers, ensuring effortless lifting and carrying, even when navigating stairs or holding your baby. Designed for portability, this ultra-compact stroller is perfect for airplane travel, fitting easily into car trunks and travel bags. Its one-hand folding mechanism allows for quick storage, and it can be carried on your back or packed in its travel bag for spontaneous outings and adventures.

Medela Easy Pour Breast Milk Storage Bags

Our patented design allows for effortless transfer of milk, minimizing spills and waste thanks to the self-standing base. Two openings – a wide pour-in opening and a dedicated pour-out spout for one-hand pouring – help prevent cross-contamination. A new and improved oxygen barrier allows for 10x better protection of the breast milk compared to the previous version. The generous 7oz/210ml capacity and flat-freezing design allow for efficient storage and thawing, and labeling is a breeze with our easy-to-write-on labels that conveniently invert for a more comfortable writing experience.

mima creo stroller

The Mima Creo Stroller represents a pinnacle of modern elegance and sustainable design tailored for conscientious parents. Engineered with a strong commitment to sustainability, the Mima Creo boasts an impressive 25% lower carbon footprint compared to traditional strollers, and a patented PHS recyclable seat material making it an ideal choice for environmentally conscious families. Designed to grow alongside children, the Mima Creo accommodates infants up to 50 lbs, ensuring comfort from infancy through toddlerhood. Its adaptable features include a fully reclining seat, allowing babies to nap peacefully on the go. A spacious seat and adjustable footrest provide ample room for children to relax and enjoy the journey.

Mockingbird Single-to-Double Stroller 2.0

New for 2024, the updated Mockingbird Single-to-Double Stroller 2.0 is an expandable, multi-functional stroller designed for maximum versatility and is affordably-priced. Offering parents an incredible value stroller that will last years as their child grows or as they expand their family. Accommodates multiple children with 22+ seating options. Stroller can be newborn-ready for strolls by pairing with our Bassinet, Car Seat Adapter or Infant Seat Insert accessories. Pairs with over 30 different car seats! Expands with a growing squad: the Stroller can make room for up to 3 kids by pairing with our 2nd Seat Kit and/or Riding Board accessories.

Motorola PIP15-2 MULTI

The Motorola PIP15-2 MULTI is the only multi-room audio baby monitor on the market. Parents have the ability to use it as a single audio monitor or connect up to 3 additional units for multi-room monitoring. Listen to units simultaneously, individually, or cycle through. The Motorola PIP15-2 MULTI elevates the standard of audio baby monitors on the market with crystal-clear HD Sound (wideband audio) and long-range portable coverage (up to 1,000 ft). PIP15-2 was designed with dual-purpose in mind as a permanent monitor in the nursery, as well as to bring on the go. All units come with rechargeable batteries, providing up to 10 hours of battery life for the baby units and up to 8 hours for the parent unit. Built-in soothing features include a nightlight, 5 lullaby options, and two-way talk back.

Munchkin Mini Thermometer

The Mini Thermometer uses no touch infrared technology to give you accurate results anytime. Small enough to stash in a purse or diaper bag, this petite powerhouse delivers precise readings in one second flat. Simply place the sensor near your child’s forehead, press the side scan button, and wait for the beep. Green indicates a normal body temperature, red indicates a high or elevated range, and blue indicates low. After reporting a temperature, it flashes blue to indicate that it’s ready to take the next reading. With a travel-ready carrying case, this non-contact digital thermometer is a must-have for peace of mind when it matters most, at home and on the go.

Naturepedic Organic Breathable Baby Crib Mattress

The Naturepedic Organic Breathable Baby Crib Mattress (2-Stage) truly checks all the boxes. It combines organic materials with waterproof protection, breathability and flexibility – all at an unbeatable price. The washable cover provides excellent airflow should baby accidentally turn face down while the underlying mattress is waterproof and firm – with excellent edge support, too!

NUNA CUDL™ luxe 

The CUDL luxe is a baby carrier that provides the cuddly closeness parents crave with the hands-free freedom to enjoy those small everyday moments. Its luxurious cashmere-silk performance blend fabric makes snuggle time even more cozy for both parent and baby. The exceptionally durable, machine washable fabric has natural moisture wicking ability that provides all season comfort set in ergonomic design. The baby carrier offers four options for carry positions providing adaptive positioning as your child grows: newborn mode, facing in, facing out, and back carry, with innovative leg openings easily adjustable for a customized fit for smaller babies. It also features a removable infant booster, head support, zipper covers and a self-storing sunshade so baby is thoroughly covered while caregivers are hands free. 

Pinwheel Sleep Breeze Crib Mattress

Breeze Crib Mattress 2-Stage Infant and Toddler Bed. 100% Breathable, Launderable, Waterproof, Hypoallergenic. Powered by Octaspring Technology, Sleep Safer and Cooler! Welcome to the Next Generation of Sleep! 

Qdos Lever Handle Lock


As lever door handles become more and more popular in homes, the need to lock them from curious toddlers has increased as well. The current available baby safety options either require more than one hand to operate, only lock the handle one way, or they interfere with your hand when opening the door. The NEW patent pending Qdos Lever Handle Lock allows normal one-handed handle operation by sliding into the open or locked position in just one second. It slides completely out of the way so adults can easily operate the handle without interference. Although it’s easy for adults to operate with one hand and no interference, it prevents little ones from operating since you have to pinch and slide simultaneously.

Skip Hop Discoverosity 3-in-1 Sensory Table


Developed in collaboration with a sensory play expert, our 24-piece sensory table set offers limitless ways for kids to explore, learn, create and play. Designed to grow with your child, early exploration begins with floor play and the included tools (wooden tongs & rollers, animal scoops, shovel rake & more)—they can be used in so many ways! As your little one grows, add the table legs and experiment with fillers such as sand, dry pasta, water, sculpting clay and more found objects. Dig, sort, sculpt, scoop, pour & more—stretch your imagination and create a hands-on landscape for sensory play and discovery. Need ideas? The included activity guide has lots of ways to inspire you and your kids for years of learning & fun. 

The First Years Sure Comfort® 4-in-1 Reclining Bathtub


The First Years Sure Comfort® 4-in-1 Reclining Bathtub is like a mini lounger that your baby can relax in…and you can relax about using. The recline adjusts in seconds with an intuitive design that easily grows with your baby. Newborns are supported during their first baths by the low-level recline. No complicated slings or extra parts needed. As baby grows, the mid-level recline and bum bumper help prevent slipping. For first-time sitters, the top-level recline gives them the support they need to keep them steady as you get them clean. During these first three stages, the soft sides and ripple design provide a comforting feel that mimics skin-to-skin contact and the unique recline gives baby’s legs more freedom of movement as they grow. For the fourth stage, toddlers have a comfy seat and plenty of room for sitting up on the opposite side of the tub. This versatile, all-in-one baby bathtub can be used in most sinks or the adult tub.

The Swimsuit By Coterie

Engineered with a focus on mess containment, comfort, and safety, their pull-on, disposable swim diaper has quickly become a must-have for parents at the pool, beach, or on any vacation. Featuring leak-guard leg cuffs reinforced with elastic and interior side barriers, Coterie’s swim diaper ensures a secure fit that prevents blowouts and floaters. The Swimsuit also introduces artist-illustrated prints and utilizes skin-safe inks, marking Coterie's first foray into printed designs that add a splash of color and style to water play activities. With a pull-on design that includes a 360-stretch waistband crafted from ultra-soft, breathable material, their swim diaper keeps baby's skin cool and comfortable on sunny summer days. The compact, plant-based core ensures no ballooning or sagging in water, allowing for worry-free fun for parents and babies. 

TOMY Bebé Fuerte Collection

Robin Arzόn, VP of Fitness Programming and Head Instructor at Peloton, believes in the power of movement for all ages and, as a mom herself, was inspired to create a collection of infant toys. Bebé Fuerte celebrates the magic that movement brings to baby and caregiver alike. The Count & Groove Barbell lets baby join in workout time with three different ways to play. Arzόn leans into her Cuban-Puerto Rican roots with this toy by including a bilingual music. It's a fun way to bring Spanish into playtime. 

Tula Printed Mesh Explore Carrier


Tula's Printed Mesh Explore Carrier makes babywearing breathably better – especially for active families, warm climates, or wearers who are concerned about additional warmth when holding their baby in a baby carrier. A large mesh panel, integrated within the 100% cotton carrier frame, provides extra ventilation for optimal breathability and airflow to keep wearer and baby cool and comfortable. The soft, ventilated fabric is lightweight 100% cotton, and is printed with the same design and colorway as the body of the carrier, making for a seamless and nearly undetectable transition between the two fabrics. The arm straps and waistband have a streamlined yet cushioned design that provides optimal neck and shoulder comfort and evenly distributes weight. All Mesh carriers come with a coordinating removable mesh hood that can easily be snapped up to provide support for baby’s head while sleeping, sun protection while out and about, and extra privacy while nursing.

UPPAbaby Aria


With its featherweight design at only 6 lbs., the Aria was designed to define new standards of safety and convenience in the realm of easy-to-carry baby gear. Its strong yet light build with SmartSecure® technology, Anti-Rebound+ Panel, and extra-large canopy provides a safe and comfortable ride for baby. 

Veba - Smart Baby Bottle Monitor

Veba Baby has created the world’s first monitor that continuously tracks the expiration time of breast milk and formula — making automatic adjustments in real time, based on ambient temperature, last feeding, and elapsed time since production. Veba gives parents peace of mind, knowing that their babies are getting the best nutrition possible, at home or on the go. Through the Veba Baby app, parents can also log the volume of each feeding, check the status of multiple bottles, as well as locate missing bottles using a Find My Bottle feature. The app also delivers automatic updates whenever bottles are exposed to high temperatures and when expiration times are approaching. The Veba bottle monitor features an elastic band that can fit around countless bottle designs, it has a long battery life and is water resistant. And with a simple shake of the bottle, the Veba monitor displays the freshness status of your milk with corresponding colors: green (still fresh), yellow (expiring soon) and red (expired). 

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