JPMA members are best-in-class companies. In a complex marketplace with illegitimate sellers and counterfeit products, JPMA members stand out as verified brands with JPMA Certified products.

As the voice of quality and safety for baby and children’s products, JPMA believes it’s important to define what our industry stands for—our Core Values. The parents, caregivers, babies and young children we serve depend on us to have their best interests in mind. Defining and upholding our industry’s Core Values is one way we can prove to them that we do.

The JPMA Board of Directors has spent time identifying and fine-tuning the following Core Values we want our members—and our industry as a whole—to uphold:

• CUSTOMER CARE: JPMA members care about the customer experience and are committed to providing robust education and product support for parents and caregivers before and after the sale.
  2024 Core Values Impact Recipient - Munchkin
  Honorable Mention - Geddy's Mom
• DIVERSITY, EQUITY & INCLUSION: JPMA members focus on creating welcoming environments in which differences are represented, celebrated, valued and respected.
  2024 Core Values Impact Recipient - Storkcraft
• INTEGRITY IN MANUFACTURING PRACTICES: JPMA members insist on the utmost integrity in manufacturing practices, whether in-house or outsourced, to ensure fair labor practices and product quality.
  2024 Core Values Impact Recipient - Dorel Juvenile
• PHILANTHROPY: JPMA members contribute to the overall wellbeing of babies and young children as active members of their communities. Members work to promote the healthy development of and a safe environment for growing families by supporting JPMA Cares or other recognized public charities through product donations, financial donations and volunteer activities.
  2024 Core Values Impact Recipient - Delta Children
• SAFETY: JPMA members develop, manufacture and test trustworthy, accessible products to help parents and caregivers safely care for their children.
• SUSTAINABILITY: JPMA members are committed to meeting the needs of families today while protecting and preserving the environment for their future. Members make eco-conscious efforts across their manufacturing practices, product and packaging designs, office policies and more.
  2024 Core Values Impact Recipient - Delta Children

“Small Business, Big Hearts Award” is for a JPMA member company with $6 million or less in annual revenue. The recipient is a member company that’s making significant strides across one or more of our Core Values.

Now more than ever, doing business by these Core Values will differentiate JPMA member companies and demonstrate that our members are the best in the industry.

All of the 2024 Core Values Impact Recipients were honored at the JPMA Summit on June 5, 2024 in Washington, D.C. View the full press release here.

What does this mean for you, our valued member?
There’s no doubt that our industry faces many challenges and our members are under more pressure than ever. We believe that leaning into our Core Values is an important way we can overcome the headwinds our industry is facing and prove to customers that we—manufacturers of baby and children’s products—are deserving of their business and their trust.

View the past winners Core Values Blog here.