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Certification 2.0 Resource Center
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Certification 2.0 Resource Center

Participation in the JPMA Certification Program affords you numerous opportunities to showcase your commitment to safety.

The JPMA Certification Seal

A unique and distinctive seal which is registered by JPMA with the U.S. Patent Office is licensed for use by the Participant to indicate that a Participant is approved to certify compliance of all products to the current applicable ASTM Standards, Federal & State requirement(s) outlined in Certification 2.0. The participant, in affixing the seal, certifies to JPMA and the public that each product so labeled complies with the applicable Standard(s).  To access the Style Guide please login to the members' only section. Artwork is provided to compliant participants and can be requested by e-mailing


Looking for an easy way to explain the JPMA Certification process to retailers, parents, families and friends? Check out this infographic, which walks you through the Certification process.


Baby Safety Zone

The Baby Safety Zone is an online information hub and community for parents. JPMA Certification participants receive a robust product listing on the Baby Safety Zone website in the online Certified Product Directory. Participants can contact for product uploading instructions.

Certification Registry Checklist

Help parents feel confident in their product selections by sharing the Certification Registry Checklist to take with them when shopping and registering for baby.

Safe & Sound for Baby

Request copies of Safe & Sound for baby, a brochure aimed at guiding caregivers in the safety, use and selection of baby products. JPMA will provide you with 250 free copies each year. Add a personal touch to your customer's buying experience. Send them home with a trusted and reliable resource to ease their new-parent worries.

Learn more about this resource.


Product specific safety videos

A unique set of one minute product safety videos which can be used to help educate parents on the safe use of juvenile products. View the full library of videos. 

  • Provide access through QR Codes on packaging or instruction material
  • Link to or embed on your web site

Technical Documents for Compliance with Certification 2.0

Please visit the members' only section to download the technical documents needed to test under Certification 2.0 including:

  • JPMA Procedural Guide
  • JPMA Protocols
  • Program Process Flow Chart

For more information about the JPMA Certification Program contact Lisa Trofe, 856.380.6896

To access your membership login information contact Kyle Schaller, 856.642.4416




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