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Baby Safety Month

What is Baby Safety Month?

Baby Safety Month September

September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA). This month-long event increases consumer awareness of safety issues and the safe selection and use of baby products. Whether you are a retailer, manufacturer, industry partner, doctor’s office, or playgroup, you are in a wonderful position to spread the word to parents and caregivers about baby safety throughout Baby Safety Month and all year long.



Click here to view important safety tips and giveaway information!


Click here to access your special Baby Safety Month toolkit full of in-store tips, downloaded imagery and parent-friendly safety information!


Click here to download Baby Safety Month artwork for your parent communication!

There is an abundance of material available today for parents and caregivers looking for safety information regarding juvenile products. This year’s Baby Safety Month campaign and the information contained on the Baby Safety Zone provide insight into the safe selection and use of baby products for every room in the home, including: the living room, nursery, garage, kitchen, and bathroom.

The History of Baby Safety Month

Baby Safety Month started in 1983 when JPMA initiated “Expectant Mother’s Day.”  In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.” Since then, every September has been designated as Baby Safety Month.

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