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About Baby Safety Month
Baby Safety Month 2019 Homepage




















JPMA initiated Baby Safety Month to educate parents and caregivers on the importance of the safe use and selection of juvenile products. The campaign started in 1093 when JPMA initiated "Expectant Mother's Day." In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first "Baby Safety Awareness Month." Since then, every September has been designated as Baby Safety Month.

Fun Fact 

Baby Safety Month is held in September because it's the 9th month of the year!

Baby Safety Month Through the Years


Baby Safety Week - September 4-10, 1988

Sponsored in conjunction with CPSC. Actress Jayne Kennedy Overton was official "spokesmom." Focus on ABC's of safety - Awareness, Behavior and Caution.



Baby Safety Month - September 2010

JPMA helped educate parents and caregivers on the importance of creating a safe sleep environment 

from naptime to nighttime. JPMA developed a comprehensive safe sleep campaign, Make Every Night A Safe Night. JPMA highlighted its ongoing commitment to safe sleep with a five-city education and sleep product donation tour.


Baby Safety Month - September 2018
JPMA sponsored a U.S. Capitol car seat inspection event on Seat Check Saturday, gaining further attention for our education/clarification efforts. Multiple manufacturers sent car seats, technicians, instructors, tents and other equipment to participate directly. We worked closely with partners from Nuna, DC DOT, NHTSA, and Safe Kids to facilitate the event.


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