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2024 JPMA Innovation Awards Winners

Best In Show
Haakaa Shell Wearable Silicone Breast Pump
Breast pump, milk collector - why not both? Introducing our Shell Wearable Breast Pump, the latest addition to our innovative breastfeeding collection. Combining the functionality of our iconic Silicone Breast Pump and the wearability of the Ladybug Milk Collector, the Shell offers a seamless, wearable pumping experience. The Shell is designed to make your breastfeeding journey not just easier, but also more comfortable and suited to your busy lifestyle.

                    

Parents' Pick
HALO® Easy Transition SleepSack®
Our mom-loved, 5-star transition sleepsack! When it's time to transition from swaddles, the HALO® Easy Transition SleepSack® makes it a breeze. The 3-layer design provides a weighted feel without unsafe weighted components and helps soothe littles to sleep. The 3/4 sleeves help minimize moro reflex wake-ups and keeps them warm. Babies can roll safely, move, and self-soothe. The double zipper helps make spontaneous diaper changes effortless. The wide + long ‘Hip Healthy’ design is endorsed by International Hip Dysplasia Institute.

            

Editor’s Pick
Graco Read-with-Me 4-in-1 Convertible Bookshelf Crib with Drawer
Storkcraft has brought a new concept to life with the introduction of the Graco Read-with-Me 4-in-1 Convertible Bookshelf Crib with Drawer – an innovative take on the traditional baby crib. With the Read-with-Me, families are not only able to have the sides of their crib work as fully-functioning bookshelves for their favorite children’s books, but also give their beautiful crib a “second life” by transforming it into two freestanding bookshelves for their child’s room. A captivating, adorable, and convertible crib, the Read-with-Me is able to transform from a crib with drawer into a daybed and toddler bed. 

          

Tried and True
Safety 1st Grow and Go™ All-in-One Convertible Car Seat
From your first ride together coming home from the hospital to soccer day carpools, the Safety 1st Grow and Go™ All-in-One Convertible Car Seat will give your child a secure and comfortable ride. The Grow and Go™ All-in-One Convertible Car Seat is designed to last through all your firsts with your child, from 5 to 100 lbs. and can be used in rear-facing, forward-facing, and belt-positioning booster mode. As your little one grows, you can easily adjust the headrest and harness in 1 quick motion, without re-threading the harness or re-installing the car seat. The crotch strap and harness have multiple adjustment options to fit growing kids. When your child is ready to use the vehicle seat belts, buckling is made easy with the visible belt path guiding the way. The seat pad snaps off easily without removing the harness and is machine-washable and dryer-safe. Built for child comfort, the Grow and Go™ Convertible Car Seat includes 2 removable grow-with-baby pillows to give your new travel companion a snug fit. 3-position recline makes it easy to get a good fit in your car. 

          

Design/Fashion Category Winner
Maxi-Cosi Tana 360° Rotating Modular Stroller
As part of the Maxi-Cosi Kindred Collection, our Tana 360° Rotating Modular Stroller reflects a timeless design crafted with premium materials that beautifully combine comfort and style with features you’ll love. Its innovative 360° rotation lets your little one see the world from two different perspectives––as the handlebar lifts and rotates 360°, your child can face you or the path ahead—while riding in the stroller seat, infant car seat, or the Carriage Accessory. The Tana is designed with EcoCare, our new premium, future-friendly, 100%-recycled fabric made from plastic bottles. The yarn produced is soft, comfortable, and breathable––providing the ultimate in style and comfort for your little one.  dditionally, the frame's smooth contours made of aluminum and magnesium, offer elegant style on every adventure. 

          

Infant/Parent Care Category Winner
Medela Easy Pour Breast Milk Storage Bags
Our patented design allows for effortless transfer of milk, minimizing spills and waste thanks to the self-standing base. Two openings – a wide pour-in opening and a dedicated pour-out spout for one-hand pouring – help prevent cross-contamination. A new and improved oxygen barrier allows for 10x better protection of the breast milk compared to the previous version. The generous 7oz/210ml capacity and flat-freezing design allow for efficient storage and thawing, and labeling is a breeze with our easy-to-write-on labels that conveniently invert for a more comfortable writing experience.

          

Play/Entertainment Category Winner
Skip Hop Discoverosity 3-in-1 Sensory Table
Developed in collaboration with a sensory play expert, our 24-piece sensory table set offers limitless ways for kids to explore, learn, create and play. Designed to grow with your child, early exploration begins with floor play and the included tools (wooden tongs & rollers, animal scoops, shovel rake & more)—they can be used in so many ways! As your little one grows, add the table legs and experiment with fillers such as sand, dry pasta, water, sculpting clay and more found objects. Dig, sort, sculpt, scoop, pour & more—stretch your imagination and create a hands-on landscape for sensory play and discovery. Need ideas? 


Safety Category Winner
Munchkin Mini Thermometer
The Mini Thermometer uses no touch infrared technology to give you accurate results anytime. Small enough to stash in a purse or diaper bag, this petite powerhouse delivers precise readings in one second flat. Simply place the sensor near your child’s forehead, press the side scan button, and wait for the beep. Green indicates a normal body temperature, red indicates a high or elevated range, and blue indicates low. After reporting a temperature, it flashes blue to indicate that it’s ready to take the next reading. With a travel-ready carrying case, this non-contact digital thermometer is a must-have for peace of mind when it matters most, at home and on the go.

          

On The Go Category Winner
Tula Printed Mesh Explore Carrier
Tula's Printed Mesh Explore Carrier makes babywearing breathably better – especially for active families, warm climates, or wearers who are concerned about additional warmth when holding their baby in a baby carrier. A large mesh panel, integrated within the 100% cotton carrier frame, provides extra ventilation for optimal breathability and airflow to keep wearer and baby cool and comfortable. The soft, ventilated fabric is lightweight 100% cotton, and is printed with the same design and colorway as the body of the carrier, making for a seamless and nearly undetectable transition between the two fabrics. The arm straps and waistband have a streamlined yet cushioned design that provides optimal neck and shoulder comfort and evenly distributes weight. All Mesh carriers come with a coordinating removable mesh hood that can easily be snapped up to provide support for baby’s head while sleeping, sun protection while out and about, and extra privacy while nursing.

          

Nursery Category Winner
Boppy® Travel Bassinet
Comfort and breathability to rest easy. The Boppy Travel Bassinet was designed with safety in mind. Assembly free, packs flat, and includes two mattress covers for easy cleaning. Perfect as bedside sleeper to keep baby close while in a safe sleep environment at night, a home cradle for naps, or a bassinet for a safe sleeping spot while on the go with the assembly-free, flat-pack design. With two mattress covers included, you do not need to rush to do laundry before baby’s next nap and a wipeable mattress pad provides added ease for cleaning.

          

Child Restraint Systems Category Winner
Diono® Connect3® RXT 2-in-1 High-Back Booster

Connect3® RXT is the first and only 2-in-1 booster with a unique, multi-patented design that enables it to fit 3-across in a variety of combinations with other Connect3 boosters, Radian® convertible car seats, and adult passengers in most mid-sized sedans and up. This booster seat is less than 17" wide with the same or greater interior seat space as other boosters. It has a patented, innovative contour around the lap belt guides for EasyReach™ buckle access. To achieve a 3-across fit in tighter backseats, adjacent Connect3 seats share detachable, nesting cup holders - another industry first.

          

Technology Category Winner
Cybex e-Gazelle S Stroller
With its innovative e-technology, the e-Gazelle helps parents travel up or downhill and over rough or uneven terrain with ease by activating the electric drive with a simple push/pull of a lever that’s integrated into the handlebar. The e-Gazelle also helps cure “parent elbow” by eliminating the need to manually rock your baby back and forth in their stroller. Now, parents can engage the automatic rocking function that gently sways back and forth to soothe the child. The e-Gazelle can hold two kids up to 50lbs each with an additional 55lbs of storage capacity between the detachable shopping basket and spacious lower basket. That means some parents are pushing up to 130lbs, which is especially challenging in locales with hills, rough terrain, or uneven sidewalks.

          

Environmentally Friendly/Sustainability Category Winner
Dekor Eko Diaper Pail & Eko Refills
Introducing Dekor Eko—the same Dekor Diaper Pail & Refills parents have loved for years NOW made with 70% GRS Certified Post-Consumer Recycled Materials AND packaged in 80% recycled paper and cardboard! Many new parents want eco-friendly and sustainable choices, but they still need them to perform! Dekor Eko Diaper Pails make the chore of changing diapers easier for parents, while also reducing the use of new plastics. Unlike other diaper pails where you have to bend over, operate a lid, or squeeze a soiled diaper inside, Dekor Eko Diaper Pails are 100% hands-free. Just STEP on the foot pedal, DROP the soiled diaper through the trap door, and you’re DONE! Not only easy to use, Dekor Eko is the ONLY diaper pail & refill system on the market made with recycled materials. Other brands use 100% virgin plastic in both their pails and refills.

          

Feeding/Bathing/Changing Category Winner
Emulait Anatomy Bottle With Responsive Flow
Emulait’s biomimetic bottle is the result of nearly a decade of research and development to create a feeding tool that truly replicates the mother’s breast in function, shape, color, elasticity, texture and feel, for a first-of-its-kind feeding system. Emulait’s proprietary technology leverages a patented 3D algorithm and scan of the breast (taken on a smartphone) to capture size, shape, and other data points. The data points are then used to match parents to one of 25 bottle variations - which were selected from a scientific study of more than 1,000 nipples. The premium materials of the nipple top are flesh-like in both softness and texture, with interior fibers to mimic milk ducts. The innovative responsive flow system uses soft silicone petals that adapt dynamically to a baby's suckling intensity, ensuring the flow of milk from the bottle mirrors the natural rhythm of breastfeeding. By allowing babies to control the flow of milk, the valve encourages a healthy recognition of satiety, reducing the likelihood of overfeeding and supporting optimal growth and development. The result is a bottle that mirrors the elasticity and function of a real nipple, helping strengthen baby’s jaw muscle and improve their oral development.

          

Stroller Category Winner
Cybex Libelle Travel Stroller
Parents’ favorite travel companion is now equipped with Cybex's unique one-pull harness that makes it easier than ever to get the child secured safely and comfortably in the seat – with just one hand. A total game changer for busy, on-the-go families! The Cybex Libelle Travel Stroller is an ultra-compact, carry-on compliant stroller that folds in seconds for easy storage in any overhead compartment. It has one of the world’s smallest folds and weighs in at only 13.7lbs, making it the perfect travel solution.

          

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