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The NPD Group Debuts New JP Retail Tracking Service with Special Offer for JPMA Members

Thursday, December 8, 2016   (0 Comments)
Posted by: Kathleen Chaplick
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As part of its continued industry and marketplace expansion in the U.S. and abroad, global information company The NPD Group recently announced the launch of its retail tracking service for the U.S. juvenile products market. This is the industry’s first comprehensive overview of the durable juvenile products industry in over 15 years, covering the durable categories of travel, safety, feeding, bed/bath, infant entertainment and furniture.

The new service includes point-of-sale information from a cross-section of retailers in the specialty, mass, chain, food, drug, convenience store and online channels. In addition to covering six categories and 40 sub-categories across juvenile products, benefits of the service include distribution and velocity measures to calculate growth potential and identify threats; local market visibility to activate regional marketing and distribution; and attributes with price points for complete analysis. Available data goes as far back as January 2014.

JPMA leveraged the power of our collective membership to partner with The NPD Group to offer a special benefit for JPMA members. JPMA members who contract with The NPD Group by January 31, 2017 will receive a free industry presentation, valued at $15,000. Click here to learn more.

“NPD’s latest, detailed service will provide our clients with a complete, holistic view of the durable juvenile products market and insight to help retailers and manufacturers uncover new opportunities, and make informed choices to grow their business," said Joanne Hageman, President U.S. Toys & Games at The NPD Group. "Partnering with JPMA allows for additional industry knowledge into these categories and we are excited about this opportunity to help JPMA members drive better business decisions.” 

Those interested in learning more are invited to participate in a webinar on Thursday, December 15 at 2:00 p.m. Click here for more details and to register.


NPD is the leader in syndicated tracking services across more than 20 industries, and offers a host of other data sources and solutions, as well as industry expertise to give clients a winning advantage. Those interested in learning more about the juvenile product tracking service and the JPMA member benefit should contact Eileen Brown at or 516.625.2831.

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