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JPMA Partners with It's Working Project

Friday, May 6, 2016   (0 Comments)
Posted by: Kathleen Chaplick
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This spring during the Mother’s Day and Father’s Day season, JPMA has partnered with the It’s Working Project to celebrate #ParentInnovators. The It’s Working Project is committed to helping bring new parents back to work with ease, as a matter of course and with a sense of pride. Julia Beck began this effort after 18 years at the helm of Forty Weeks, working with enterprising parents and new moms and dads. She began recording the stories of the diverse ways parents are developing their own businesses to create their own ideal work situations for their goals and their families.


Those stories have become the Portrait Project, a mosaic of real stories of the triumphs and trials of going back to work after baby. The Portrait Project is the first comprehensive look at the back-to-work experience in our country, told in the first person, through the lens of those who live it. We hear over and again through the intimate and insightful stories new parents share with us how mothers and fathers have made very real shifts in their career trajectories as a result of parenthood.


Together we are proud to highlight many of the moms and dads who are creating new products specifically to help other young families. We have named this a celebration of #ParentInnovators, and we will be saluting and sharing the Portrait Project stories of these parentpreneurs.


These #ParentInnovators are multi-faceted and intriguing business leaders who are creating baby and children’s products, as well as developing their very own ideas of what work can look like as a parent.


We will be highlighting the back-to-work stories of:


Lindsay Laurain, Founder, ezpz

Lizette Espinosa Venenziano, Inventor, Infanttech

Kurt Workman, Jordan Monroe, Zach Bomsta, Co-Founders, Owlet Care

Jill Koziol, Founder, HoneyBee Child

Ray Phillips, Founder & CEO, SoapSox

Julianna Shaw and Chet Hong, Co-Founders, ZoLi


No one answer to how to work after baby is correct. For these #ParentInnovators, what back to work after baby looks like is the pursuit of an inspired idea, not a return to the private sector or their pre-parenthood career paths. They are working harder than ever, but they are also defining a work-life fit that suits them and their families. And they are doing it while sharing with the world much-needed, game-changing products for families.


Tune in as we applaud and learn from these daring and caring #ParentInnovators. Beginning Wednesday, May 11, each Wednesday through Father’s Day we will be sharing their stories on the It’s Working Project and JPMA social media channels. They have also donated their own innovations as prizes for weekly social media giveaways, as well as contributed BIG, beautiful prizing for a #ParentInnovator Grand Prize pack of their products.


To read the #ParentInnovator Portraits, follow:


It’s Working Project on Twitter @ItsWorkingProj

JPMA on Twitter @JPMA

It’s Working Project on Facebook @ItsWorkingProject

JPMA on Facebook  

It’s Working Project on Instagram @ItsWorkingProj

JPMA Baby Safety Zone on Instagram



Would you like to share your story of work and family and be part of the national conversation surrounding working parents? We would love it! Simply fill out the e-questionnaire here to be featured, or send an email to Julia Beck at for an interview.

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