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JPMA – ITN Partnership Helps Parents Choose and Use Baby Products Through Every Stage of Growth

Thursday, October 18, 2018   (0 Comments)
JPMA – ITN Productions Partnership Helps Parents Choose and Use Baby Products Through Every Stage of Growth

Life gets busy. It's hard enough to decide which products are best to purchase for your baby, and as time goes on, it can be even more difficult to keep up with how to properly use those products with your children through every age and stage.

For the second year, JPMA will partner with world-class producer ITN Productions to bring unique focus and insight to help parents select safe, functional baby products and use them correctly throughout a child's development. This year's collaboration will result in shorter, broadcast-quality clips of content for consumers in a video series entitled, “Built for Baby: Ages and Stages by JPMA.”

  • JPMA Members have the opportunity to participate as a showcase company to tell their story through compelling video alongside content from JPMA and other industry leaders.
  • The video series will form a significant part of the onsite experience at The JPMA Show: Built for Baby, to be held April 10-13, 2019 in Orlando, Florida.
  • Each video in the “Built for Baby: Ages and Stages by JPMA” will feature one organization, product or product line and is designed to help you connect with buyers, influencers and consumers before, during and after The JPMA Show.
  • Participating companies can use the video content for their own communication efforts, including website content, media relations, social media, or shareholder reports. This year's format will include shorter, more shareable content for a consumer audience.
  • An initiative of this type is only possible with your support!
  • Our industry's priority is to ensure consumers understand how to properly select and use baby and children's products.
  • By proactively capturing compelling video, JPMA will be able to share a strong, positive image of the juvenile products industry and its commitment to quality, safety and functionality.
  • Throughout the year, video assets will support balanced reporting by showcasing the significant efforts taken by the juvenile products industry to ensure baby products are safe and reliable, and to reinforce the benefits of developmentally-appropriate products.
  • In a world where people turn to video and social media for news and information, this program will help support JPMA’s promotion efforts with broadcast quality imagery that consumers expect and deserve.
Identification of companies for editorial profiles is underway and will continue through the end of November, so you may be contacted by an ITN Productions representative to discuss whether the video series is a fit for your company. Alternatively, you may learn more by contacting ITN Productions Programming Director, Karen Osborne ( or (865) 661-2122).

About ITN
ITN Productions is the award-winning creative production arm of ITN, which has produced the national news in Britain since 1955. Its accolades include a 2017 OSCAR® Nomination in the category of Documentary (Short Subject); an International Emmy; a Cannes Lion; and Marketing Week’s 2016 Campaign of the Year. ITN Productions has worked with more than three dozen associations over the past five years, including recent collaborations with the Royal Society of Medicine, the Institute of Engineering and Technology, and the Association of Women’s Health, Obstetrics, and Neonatal Nurses. JPMA and ITN Productions partnered in 2017 to produce “Built for Baby: The Story of JPMA.”

Built for Baby: Ages and Stages by JPMA” will be filmed in Fall 2018 and will be widely used in the promotion and onsite experience of The JPMA Show: Built for Baby, to be held April 10-13, 2019 in Orlando, Florida. It will also play a central role in JPMA’s messaging to promote the industry throughout the year.

About JPMA
The Juvenile Products Manufacturers Association (JPMA) is the voice of the industry on quality and safety for baby and children’s products. We do this by:
  • Advocating for safety through product certification programs and legislative and regulatory involvement
  • Supporting a broad and diverse membership through member-only programming and industry promotion
  • And by acting as a comprehensive source for baby product information and education.
JPMA members represent 95 percent of the prenatal to preschool products sold in North America.

To find out more about JPMA, our certification program and products certified, and for a complete listing of JPMA members, please visit Follow JPMA on Twitter @JPMA and connect with us on Facebook to learn about additional safety tips and JPMA initiatives.

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