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What is Your View of the Industry's Future?

Monday, October 30, 2017   (0 Comments)

2017 has been a significant year in the juvenile products industry, and there is more to come. From evolving distribution channels to opportunities in the global marketplace as well as the oncoming impact of Generation Z and how they make choices and parent differently than Millennials.


Wondering how your peers and competitors are viewing the constant state of change? You are not alone. That is why JPMA is asking you to participate in important research that will help JPMA members understand pain points, priorities and opportunities on the horizon.


This juvenile products industry-specific research will identify:

  • Industry trends that will have a positive and negative effect in the next year

  • Issues that most impact the way manufacturers do business

  • How companies are spending their marketing dollars

  • Expectations for international growth

  • Potential product category growth and decline

  • Emerging juvenile product trends

  • Factors effecting shipments, sales and profitability

For under an hour of your time to participate, you will receive access to the survey results, which will quantify expectations for the industry's future. The deadline to participate is November 22, 2017.


This survey is being administered by JPMA’s partner, Karlamar Associates, as part of the JPMA Annual Industry Study. A full list of survey questions can be found here. To receive access to your company’s online survey, please email or call 585-582-1929.


General questions can be directed to Lauren Pfeiffer at or 856-380-6818.

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