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The JPMA Annual Industry Study: Your Source for Data Insights and Industry Research

Tuesday, June 13, 2017   (0 Comments)
Posted by: Lauren Schoener-Gaynor

JPMA members are constantly looking for market data insights for:


  • Presentations to national retailers

  • Competition, line extension and acquisition analysis

  • Capital raising and expanding lines of credit

  • Juvenile industry trends and business issues


Because of this, JPMA offers a suite of research as part of the Annual Industry Study which is free to participating members. The study includes the following reports:


  • Part 1 – Manufacturer Data Summary – Shipment and Sales Data from 2015 & 2016 - An aggregate of 2015/2016 US Shipment and Sales data broken-out by individual product category, percent sales by classes of trade, mass merchandiser, and channel presence.

  • Part 2 – Industry Trends & Business Issues - A summary of business issues and trends that impact the juvenile product industry.

  • Part 3 – Secondary Research Related to the JP Industry - Census data and other secondary research relevant to the juvenile products industry.


Manufacturers will be asked to participate in Parts 1 & 2 of the study over the course of this year. You will have the opportunity to participate in each part of the study independently from the other, however you will only receive a copy of the report(s) that you specifically participate in. In other words:


  • Participate in Part 1, you will receive the final Shipment and Sales Data report

  • Participate in Part 2, you will receive the final Industry Trends & Business Issues report

  •  Participate in both, you will receive the final reports for both Part 1 and Part 2


All members of the association will receive access to Part 3, the Secondary Research Related to the JP Industry.


What You Need to Know to Participate?

We will soon be launching the survey for Part 1 - Manufacturer Data Summary. Click here for some tips to help you prepare. When the survey opens, you will receive a message from our third party administrator, Karlamar Associates providing specific instructions on completion. The survey will open soon and the online survey portal will be open for you to submit data until August 9, 2017.


The questionnaire for Part 2, the Industry Trends & Business Issues section of this research, will launch over the summer. Many times, two different people from member companies are responsible for completing Parts 1 & 2 of the report. If you have specific contacts from your company that should receive either report, please feel free to send those names, e-mails and phone numbers to


Part 3 of the study will be distributed to you later in the year.


Questions about the JPMA Annual Industry Study can be directed to Lauren Pfeiffer, or 856-380-6818.

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