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Juvenile Products Manufacturers Association Announces Director of Child Passenger Safety

Wednesday, May 24, 2017   (0 Comments)
Posted by: Lauren Schoener-Gaynor
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JPMA creates new position; hires car seat expert and long-time industry member


MOUNT LAUREL, NJ – May 24, 2017 - In a move to enhance its focus on car seat safety, the Juvenile Products Manufacturers Association (JPMA), a non-profit association dedicated to promoting quality and safety products intended for babies and children, announces the appointment of Joseph Colella, as the association’s new Director of Child Passenger Safety.


"Joe has been a friend of JPMA and the juvenile products industry for many years. Many of our members are car seat manufacturers, and they, along with JPMA, are thrilled to be able to formalize our relationship with him,” said JPMA Executive Director Kelly Mariotti, JD, CPA, CAE. “Car seats are a critical safety device for babies and children and I look forward to working with Joe to advance awareness about the proper use and benefits."

As the Director of Child Passenger Safety for JPMA, Colella will work with the JPMA team and the Committee of Child Restraint System Manufacturers (CRSM) to establish JPMA’s overall strategy and develop, coordinate and implement JPMA’s regulatory, legislative, public affairs and public relations activities related to CRS. The overall goals are to develop and implement public and government affairs strategies to broaden the impact of JPMA’s programs, support the CRSM and to oversee organizational messaging and constituent services. Colella will also support parents through advocacy and by providing them with clear safety information and direction.


Colella is the past Chairman of the National Child Passenger Safety Board and a member of both the Safe Ride News Editorial Board and the Society of Automotive Engineers Child Restraint Systems Standards Committee.

About the Juvenile Products Manufacturers Association

The Juvenile Products Manufacturers Association (JPMA) exists as the voice of the industry on quality and safety for products intended for babies and children. We do this by:


  • Advocating for safety through product certification programs and legislative and regulatory involvement;
  • Supporting a broad and diverse membership through member-only programming and industry promotion;
  • And by acting as a comprehensive source for baby product information and education.


JPMA members represent 95 percent of the prenatal to preschool products sold in North America. To find out more information about JPMA, our certification program and products certified, and for a complete listing of JPMA Members, please visit Follow JPMA on Twitter @JPMA and connect with us on Facebook to learn about additional safety tips and JPMA initiatives.



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