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JPMA Partner Gugu Guru joins forces with Baby Planner, Inc. and Brixy Stores

Wednesday, May 11, 2016   (0 Comments)
Posted by: Lauren Schoener-Gaynor

Gugu Guru Joins forces with Baby Planner, Inc. and Brixy Stores on New Pilot Program Offering Affordable and Personalized Baby Registry Concierge Services


NEW YORK, May 5, 2016 -- Since launch over a year ago, Gugu Guru, the first online baby registry to offer highly personalized product recommendations, joins with Baby Planner Inc. and Brixy stores to launch a new baby registry curation service for parents– Gugu Concierge.  This new service, launching as a pilot program in the NY Metro area today, offers expecting parents the convenience of personalized, expertly curated registries complemented with highest level of customer service both online and in-store.  Gugu Concierge merges the selection and convenience of online shopping with the comforting feel of in-person customer service.


With thousands of baby products on the market it is often extremely overwhelming trying to figure out a baby registry and the last thing any new or expecting parent needs is stress. Brixy stores, a trade organization representing independent and specialty retailers of juvenile products across the US and Canada, and Baby Planner Inc. maternity consultants are partnering with Gugu Guru on a pilot program to introduce its newest service, Gugu Concierge. With Gugu Concierge, parents can now select one of three affordable packages and a professional baby planner will curate a highly personalized, custom registry that will be managed and fulfilled by a designated retailer within the Brixy network.  Gugu Concierge is rolling out its pilot with the NYC metro area as its first market, with two initial Brixy approved stores offering multiple locations - Babesta stores located in TriBeCa and Battery Park City, and WeeBabe stores located in Hoboken and Williamsburg.


"Over the past year we have seen two types of moms using Gugu Guru –the information-hungry mom that wants ideas but still needs to research every detail and build the registry herself and the mom who wants the best quality and style of product but is pressed for time," said Monica Banks, founder of Gugu Guru. "For the go-getter and research mom, we offer our free self-service website, but for the mom who truly needs the guidance of a registry style and maternity expert, Gugu Concierge makes her life easier by merging the convenience of online with a highly personalized retail shopping experience.”


The team of baby and maternity experts consulting for Gugu Concierge services are made up of industry experts such as Natalie Diaz from Twiniversity, Hollie Schultz of Baby Gizmo and Elina Furman of A-List Mom, along with professional baby planners and specialty retailers. Gugu Concierge does the work for expecting and new parents by defining a parent’s specific lifestyle needs and curating a necessary list of only the very best products needed for baby and parents while being tailored to each parent’s unique lifestyle, personal style and budget.  


When users sign up for Gugu Concierge, they select from three Registry Styling packages: including Minimalist ($49.99), Discovery ($99.99) or Premium ($299.99). All package fees can later be applied as a credit toward registry purchases.


  • The Minimalist Package offers a professional expert to build a registry of up to 15 absolute must-have products for a parent tailored to their profile. 
  • For parents who enjoy being on-trend and having the latest and greatest products, the Discovery package includes the minimalist essentials plus 10-15 additional lifestyle-based and indie curated products.
  • Lastly with the Premium Package Gugu Guru’s industry experts join to build a dream registry for a parent – with no limit on products - including classic brands along with new and indie brands to discover.


 “Baby Planner Inc. is excited to partner with Gugu Guru as they expand their services to offer personalized baby registry creation,” said April Beach, founder of Baby Planner Inc., an industry leader in business training for maternity consultants that has served over 4,000 parent coaching businesses within her Baby Planner University program.  “We’re pleased to brag that all of the Gugu Concierge consultants have received the Seal of Completion from Baby Planner University as well as the Baby Gear Experts Seal of Approval for extensive knowledge in baby product and lifestyle function, to create custom registries for every expectant family.”


Once the maternity consultant curates the items, parents can review and immediately publish for an easy public profile. After publishing the registry, it is then managed and fulfilled by a designated Brixy store.  In addition to managing shipping, refunds/exchanges and gift tracking, the Brixy store also closes the loop on the personalized experience by providing a warm and welcoming bricks & mortar environment where parents can ask questions and see the products in-person. The stores and staff will forge relationships with these parents so they can serve as an ongoing resource for guidance and support for years to come.


“Partnering with Gugu Guru and Baby Planner Inc. on this pilot gives us the opportunity to serve as the exclusive retail network for the highest quality of baby registry retail services through Gugu Concierge,” said Shana Smith, Manager of Consumer Marketing for Brixy. “Gugu Concierge allows our retailers to extend their reach and bring the best-in-class, highly personalized customer service and expertise that Brixy stores are known for, as well as helping to support small business, which is truly the lifeblood of our nation’s economy.”


For information visit:




About Gugu Guru

Founded in 2015 by Monica Banks, a consultant with a focus on the Mom & Baby industry and mother of two, Gugu Guru launched as a self-service website where new and expecting moms answer a questionnaire about their lifestyle and personal style to receive highly personalized product suggestions for their baby registries driven by a patent-pending algorithm.  The site was built with guidance from industry experts such as Hollie Schultz of The Baby Gizmo Company, Natalie Diaz of Twiniversity, April Beach founder of Baby Planner, Inc. and Elina Furman publisher of A-List Mom. Whether using the self-service Gugu Guru site or Gugu Concierge, parents can still be confident that all product recommendations are totally unbiased. For information visit:


About Baby Planner Inc.
Baby Planner Inc. is a business-consulting firm founded by April Beach. April developed the Maternity Consulting Industry through her work in defining the scope of practice for professionals. Baby Planner Inc. offers business training programs for doulas, maternity consultants, and healthcare providers through online courses, turn-key classes, launch ready business plans, and Baby Planner University. For information visit 


About Brixy

A trade association network of 255 independently-owned baby stores across the US and Canada, Brixy member stores provide families with the best in services, products and education in the wonderful (but sometimes overwhelming) world of nursery and children’s products. They present the best of both worlds – terrific products and pricing thanks to their national scale, but with personalized recommendations and attention. Many of their member stores offer a variety of services to help parents prepare for their little one’s arrival, from car seat installation to furniture assembly. Once baby is here, life (and their gear) can get a bit messy, so that’s where Brixy-affiliated stores can step in with car seat cleaning and stroller repair. To find your nearest Brixy retailer, visit and click on the “store locator” button.


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