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Annual Industry Study

The JPMA Annual Industry Study

 Juvenile Products Manufacturers are constantly looking for market data insights for:

  • Presentations to national retailers
  • Competition, line extension and acquisition analysis
  • Capital raising and expanding lines of credit
  • Juvenile industry trends and business issues

Because of this, JPMA offers a suite of research as part of the Annual Industry Study which is free for JPMA members who participate.

The study consists of the following reports:

Part 1Manufacturer Data SummaryShipment and Sales Data from 2015 & 2016 - An aggregate of 2015/2016 US Shipment and Sales data broken-out by individual product category, percent sales by classes of trade, mass merchandiser, and channel presence.

Part 2Industry Trends & Business Issues - A summary of business issues and trends that impact the juvenile products industry.

Part 3Secondary Research Related to the JP Industry - Census data and other secondary research relevant to the juvenile products industry.

Current JPMA members in good standing during the study collection periods will be asked to participate in Parts 1 & 2 of the study over the course of this year. Members have the opportunity to participate in each part of the study independently from the other, however will only receive a copy of the report(s) that they specifically participate in. In other words:

  • Participate in Part 1, you will receive the final Shipment and Sales Data report
  • Participate in Part 2, you will receive the final Industry Trends & Business Issues report
  • Participate in both, you will receive the final reports Part 1 and Part 2

All members of the association receive access to Part 3, the Secondary Research Related to the JP Industry.

What You Need to Know to Participate

The Industry Study program was discontinued in 2017.

Questions about the JPMA Annual Industry Study can be directed to Meredith Birkhead, or 856-793-0906.

Interested in purchasing the JPMA Annual Industry Study?

Please note that the Industry Study program was discontinued in 2017.  The most recent data collected by JPMA is from 2015-2016.  Contact Meredith Birkhead, or 856-793-0906 with any questions or for more information.


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