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Webinar: Expand Your Global Footprint: Cross-border eCommerce in China
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Webinar: Expand Your Global Footprint: Cross-border eCommerce in China

 Export to Your Calendar 10/7/2020
When: Wednesday, October 7, 2020
2:00 pm EDT
Where: Online Webinar
United States
Contact: Kyle Schaller

Online registration is available until: 10/7/2020
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E-commerce in China has limitless potential. With 800 million+ monthly mobile active users, Alibaba Group's cross-border business-to-consumer platform, Tmall Global, is building the future infrastructure of global commerce to help merchants, brands and small businesses reach and engage overseas consumers. Rising consumer spending power and demand for US goods are reasons for businesses to tap into this growing consumer market through Alibaba’s e-commerce platforms. Despite the challenges of a global pandemic, this dynamic market has continued to flourish.  Working with Tmall Global, JPMA members can unlock this immense opportunity.


The Numbers

• Alibaba’s Tmall Global is China’s largest cross-border e-commerce platform with 800+ million consumers from across Alibaba’s platforms.

• Cross-border sales are on track to hit $184 billion by 2021 and demand for imported growth is a key market driver in China.

• China will become the largest retail market in the world this year with an estimated $5 trillion USD in sales.

• China is the world's largest e-commerce market. According to the International Trade Association, online retail transactions totaled approximately $2.1 trillion.

About Tmall Global

Launched in 2014, Tmall Global is Alibaba’s dedicated channel for cross-border e-commerce. It is the largest and most comprehensive cross-border B2C online marketplace targeting the China market. The platform allows brands and retailers without operations in China to build virtual storefronts and ship products into China. Tmall Global helps to connect more than 25,000 brands from 92 countries and regions with more than 800 million consumers across Alibaba’s platforms.



Michelle Chung; Category leader of Baby, Kid and Maternity Category- The Americas, Alibaba Group- Tmall Global and Kaola

Michelle Chung is the category leader of the Baby, Kid and Maternity Category for Alibaba Groups, Tmall Global and Kaola platforms. With over 8 years of experience in E-commerce, she has helped numerous brands expand their global footprint in both the United States and Chinese markets.  Overseeing business development for Tmall, the top performing B2C e-commerce platform in China, she currently guides North American brands entryway into the world’s largest e-commerce marketplace.

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