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Webinar - Consumer Privacy: What Juvenile Products Manufacturers Need to Know
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When: Wednesday, October 3, 2018
2:00 PM EDT
Where: Online Webinar
United States
Presenter: Jeremy Richardson & Scott Lyon, Michelman & Robinson LLP, Joe Croft, Ju-Ju-Be
Contact: Kyle Schaller

Online registration is closed.
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With the growth of e-commerce, the use of data to help companies understand, keep and grow their customer base increases. This is especially true for the JPMA community because their customers are in the juvenile products market for a very short time (at most a few years and as little as a few months). Today’s toddler is tomorrow’s tween. Attracting new customers is a continual challenge.


The global reach of e-commerce implicates new regulations providing consumers more control over their personally identifiable information and other data. The General Data Protection Regulation (GDPR) establishes rights and freedoms for residents of the European Union. California hopped on the GDPR bandwagon with the California Consumer Privacy Act. California’s law allows consumers to control how their personal data is collected, processed and shared.


Why does this matter to juvenile products manufacturers? If a juvenile products manufacturer does business in or collects customer information for a California or EU resident, knowingly or not, the Consumer Privacy Act and GDPR apply. The result: juvenile products manufacturers must understand the evolving requirements of these consumer privacy laws.


This webinar presented by Michelman & Robinson, LLP – a national law firm headquartered in Los Angeles, with offices in Orange County (California), San Francisco, Chicago and New York City – will shine a bright light on a very hot topic.




Jeremy Richardson, Partner, Michelman & Robinson LLP

Jeremy is a juvenile products industry specialist who primarily represents manufacturers of children’s apparel, accessories and furniture in matters related to licensing and intellectual property as well as general corporate issues and day-to-day operations. He can be contacted at 212-659-2557 or






Scott Lyon, Partner, Michelman & Robinson LLP

Scott’s expertise in technology, cybersecurity and data privacy is particularly relevant given today’s business climate. In addition to evaluating and implementing effective information security practices, Scott also manages data breach responses and notifications for his clients, guiding them through the complicated state, federal and international legal obligations that arise when a data breach occurs. He can be contacted at 714.557.7990 or






Joe Croft, Co-Founder & CEO, Ju-Ju-Be

Joe Croft specializes in leading efforts to launch and exponentially grow business in the premium branded consumer products sector. He has particular expertise in creating innovative solutions to market needs. His experience ranges from working in large company settings as well as multiple simultaneous successful startups.

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