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Webinar: PR 101: How to Share Your Story with Media and Influencers - Even When the News Isn't Good
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When: Thursday, June 21, 2018
2:00 PM EDT
Where: Online Webinar
United States
Presenter: Mack Reynolds, Partner-in-Charge, Sikich Public Relations
Contact: Kyle Schaller

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PR 101: How to share your story with media and influencers - even when the news isn't good

If you could snap your fingers and get your brand on the front page of the New York Times, everyone would do it. In this PR 101 webinar, we'll discuss the next best thing - how to work with traditional and social media influencers to gain attention for your company's story. Learn from a PR rep how to build and maintain these relationships while protecting your brand, even when your news is a recall or crisis.



Mack Reynolds is partner-in-charge of Sikich’s public relations services. Prior to joining Sikich, Reynolds served as president of The Reynolds Communications Group, a general public relations firm guiding clients in a variety of industries, including professional services, public pensions, health care, technology and consumer products – particularly, juvenile products. Mack’s group has been working with juvenile products companies since 2003, and has managed large brands like Dr. Brown’s, Medela, Britax, BOB and BabyBjörn, as well as many challenger brands from smaller companies.


Reynolds has experience in most aspects of strategic marketing and communications, including corporate reputation management, investor relations, crisis communications, media relations (social and traditional), media training, trade show support and product launches. Tactical experience includes nearly all elements of public and media relations, from news releases, to editorial board meetings to consumer events. His firm has been honored by many professional industry groups including Public Relations Society of America, Publicity Club of Chicago, Business Marketing Association and the National Investor Relations Institute (NIRI). Before starting his company, he worked for more than 10 years at two international PR agencies, Burson-Marsteller and Porter Novelli.


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