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Webinar: Understanding the Behavior of Moms Who Register their Products
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Learn how today’s parents differ from other consumers and their effect on product registration and communication.

When: Thursday, September 28, 2017
2:00 PM EDT
Where: Online Webinar
United States
Contact: Lauren Pfeiffer

Online registration is closed.
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Join us for this webinar to preview the “Moms” edition of Registria’s 2017 State of the Industry Report, the go-to-wiki for modern product registration research. With a 5-year perspective and 85 million records to tap, Registria’s annual report reveals how consumer behavior and preferences have changed in product registration and communication – shifting from paper to online to text and now chat. 

This webinar will focus on how today’s moms differ from other consumers benchmarked in Registria's research.



•  What motivates customers to register their purchases and how are moms different?

•  Who is most likely to register products (you may be surprised!)
•  What channels each mom segment (i.e. New Moms, Green Moms, etc.) uses to register and communicate with product companies?


Featured Speaker: Jean Chen, VP of Marketing, Registria




Jean has over 20 years of experience in designing marketing and business strategies for top brands like Google, Verizon, and Pepsi as well as product manufacturers like Honeywell and Hewlett Packard.  At Registria, her team tracks consumer and technology trends that affect customer onboarding and experience for global consumer brands, including the increased use of chatbots, social messaging and mobile across key consumer segments. 

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