JPMA's Strategic Anchors

Strengthen Advocacy and Certification Programs

Strengthen Advocacy and Certification Programs directly and via alliances with like-minded organizations, increase effectiveness of advocacy efforts at federal and state government regulator and legislative action in the best interests of both consumers and members.

Create a Broadened Membership and Revenue Model

Create a Broadened Membership and Revenue Model: Increase the association's impact and support existing and desired new programs and services by diversifying sources of revenue and broadening the membership base.

Establish JPMA as a Credible Voice in the Industry

Establish JPMA as a Credible Voice in the Industry. Imprint a strong, positive image of the juvenile industry, and its commitment to quality, safety and functionality in the minds of key stakeholders, including parents, media, government regulators, advocacy organizations, and word-of-mouth and online influencers. Infuse the tide of damaging public discourse with balanced, credible and convincing messages.