If you are new to the industry and are wrestling with the challenge of how to get your products onto retail shelves (or pegboard hooks), here are some things you need to know. The good news is that if (and only if) you have a product that consumers in droves will buy if given the chance, you can ultimately be very successful--with emphasis on the word ultimately. Be prepared for obstacles and setbacks along the way. Like everything else in life, gaining product distribution is a process. This is even true for companies with an established brand, buyer relationships, and a track record of success. But, it is much more of an uphill climb for companies trying to get their first breakthroughs.