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In Store Event Ideas
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Product Round Up

Ask your customers to turn in old, used or hand-me-down products like cribs, bassinets and play yards. Contact your local police and fire departments to collect the products. Have them use the products in their training exercises for proper removal of children from the home in case of an emergency.

Safety Seminars

The safety of babies serves as a top priority for parents and other child caregivers. In-store seminars are an excellent way to educate the public. Publicize the seminar in your local community paper, store advertising and within your store. Hold the seminar at a convenient time and invite parents, grandparents, nannies and daycare providers. This is a great opportunity to attract customers into your store at a time other than when they need a juvenile product. Also, it's a great chance to display items in their proper use and show customers what a safe environment looks like. Provide each participant a Naptime to Nighttime brochure and a discount on any sleep related product purchased that day.

Meet & Greet Expectant Parents

Why not hold a gathering of first-time parents in your community? Expectant mothers and fathers crave information about buying the best products for the new baby. Announce the event in local doctors' offices, newspapers and store advertisements. Offer baby registry specials and free gifts for expectant mothers. Serve refreshments. This positions your store as the source for baby safety information.


Grandparents represent a terrific target audience for a baby safety promotion. They are often unaware of the most recent safety information and are looking to purchase the best for their grandchildren. Open the store for a limited time for grandparents only. Encourage grandparents to buy newer, safer juvenile products by offering a discount if they show a photo of their grandchild.


It's hard to keep customers away if you create a contest. Have customers fill out entry forms for a random drawing during Baby Safety Month. Consider a Best Baby Photo Contest and develop a display. Offer store certificates and safety products as prizes. Publicize your Baby Safety Month Contest in your store advertising.

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