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Innovation Awards Official Rules
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JPMA Innovation Awards 




Companies exhibiting at the 2015 ABC Kids Expo are eligible to participate in the competition, including table top exhibitors and companies sharing booth space.

Eligible companies may submit only NEW products, either being introduced at the 2015 Expo or on the market for less than one year. Prototypes may be entered in the competition; however you must indicate in the application form that the product is a prototype. Products previously on the market or introduced at an industry show, now being released in a new color or with new packaging, do NOT qualify as new products and should not be entered.

Each product is reviewed by a panel of trade and consumer media and industry representatives and pre-selected for final review in which each finalist will then be judged on its own merit on the following criteria:

 Innovation – Is it a new and/or unusual concept or feature?
 Marketability – Will it sell?
 Trend-setting Potential – Will it influence future products?
 Appeal – Is it attractive? Does it reflect current fashion trends?
 Usefulness – Is it designed for practical use?


How the Competition Works

To enter the 2015 JPMA Innovation Awards Competition, simply complete the official entry form online in full by August 21, 2015. The per-entry product fee for JPMA members is $200 while the nonmember fee is $425. Please note this is an application fee and it is non-refundable. All major credit cards are accepted.

All products must be PRE-REGISTERED before August 21st in order to be considered. Preliminary judging starts September 1st. No products will be registered in Las Vegas.

The product description accompanying the entry form should not be a sales advertisement, but rather explain what makes your product innovative and above the rest! This is very important as the judges will rely on this information to make their decision. Consider one bullet each for why the product meets each of the five criteria: innovation, marketability, trend-setting potential, appeal, and usefulness.

Once submitted, your product information, image(s), and description will be circulated to the judging committee, comprised of retail buyers, bloggers, and trade and consumer media representatives. You will receive an email confirmation of your submission.


Need To Know

 On or about September 21st, all finalists will be notified via email with further instructions on
  showcasing your product on-site in Las Vegas. Only the top 45 products will move on to the final           round of judging.
 If selected as a finalist, a representative from the company MUST deliver the product on                       Saturday,October 17, 2015 between 9:00 am and Noon to a location in the Las Vegas                           Convention Center to be determined for on-site judging. No products should be sent to JPMA               headquarters.
 All finalist products will be displayed in a special Innovation Award exhibit within the JPMA booth,         on the show floor. (This is separate from the ABC New Product Showcase). JPMA will keep your           product after product drop off on Saturday, October 17 and it will be displayed  throughout the course   of the show. Finalists can pick up their product at the close of the show  on Wednesday, October 21     at the display between 3:00 – 4:30 pm.
 All finalists will be submitted into the JPMA Parent’s Pick Award. Parents will vote online for                   their must have product.
 The 10 winners (9 category winners and one judges best in show) and Parent’s Pick Award    winner   will be announced during the industry party on Sunday October 18 at 7:00 pm.


Product Categories

The following information is to assist you with choosing the correct category for your product. Only one category per entry can be entered. Five finalists will be selected from each category as part of the preliminary voting. One winner will be selected from the five finalists in each of the nine product categories. (45 finalists, 9 winners)

  1. Child restraints (infant carriers, car seats, booster seats)
  2. On The Go (Play Yards, Travel Accessories)
  3. Carriers
  4. Strollers
  5. Infant/Parent Care (Breastfeeding, Maternity, Prenatal)
  6. Feeding/bathing/changing (High chairs, Bath Tubs, Bottles, Pacifiers, diaper bags)
  7. Play/entertainment (Bouncers, Saucers, Activity Mats, Toys, Bath Toys)
  8. Nursery (Bedding, Cribs, Furniture, nursery decor)
  9. Safety (Bath Thermometers, Monitors, Gates, Bed Rails)

Categories are subject to change based on submissions. JPMA staff has the right to re-categorize a product if needed, but will notify the entrant via email

The Competition at a Glance

 The final judging will take place during the ABC Kids Expo in Las Vegas, Nevada.
 There is no limit on how many products an exhibiting company may submit, however, a non-                 refundable application fee will apply for each submitted entry. The application fee for JPMA                   members is $200/nonmembers is $425.
 In an effort to increase the efficiency of the judging process, a digital image of your product       must     be included with your entry form and 150-word product description. Lifestyle photos and weblinks         to videos are optional, but encouraged.
The designated company representative will be notified via email on or about September 21st as           to whether or not the product has been selected as a finalist in the competition. Only the top 45             products will move on to final judging in Las Vegas.
 If selected, a company representative MUST deliver the product to the Las Vegas                                 Convention Center on Saturday, October 17th between 9:00 am and Noon for the final judging.
 JPMA members will receive feedback from the judges after the show!
 Winners will receive editorial coverage in the ABC Kids Expo Show Daily by Baby & Kids                       Magazine and Kids Today!


The entry deadline for the 2015 JPMA Innovation Awards Competition is August 21st, 2015. Judging takes place right away so no extensions or last minute entries will be accepted.

NOTE: Questions regarding the competition process should be directed to Amy Chezem at All product entry submissions must be completed online. Do not send any products to JPMA Headquarters.

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