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New JPMA – ITN Productions Partnership to Bolster Perceptions of the Juvenile Products Industry

Friday, September 15, 2017   (0 Comments)
Posted by: Adrianna McFadden
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Babies and children need extra care, and as manufacturers of products made especially for these little ones, we know what it takes to build safe, quality products that are functional, and accessible to parents.

 

A new media partnership with world-class news producer ITN Productions will take a look under the curtain to help share the work done every day by the juvenile products industry to ensure baby products are safe and reliable. The collaboration will result in a positive, broadcast quality, news-style program titled, ‘BUILT FOR BABY: The Story of JPMA.’

 

WHY PARTICIPATE:

  • Members have the opportunity to participate as a showcase company to tell their story through compelling video and to contribute to the broader industry story.
  • Spotlights will include interviews and on-location reports that provide a behind-the-scenes look at the product development process to create a sponsored editorial profile of the company.
  • Participating companies can use the video content for their own communication efforts, including website content, media relations, social media, or shareholder reports, at a much lower cost than independently engaging a production company.
  • An initiative of this type is only possible with your support!

 

WHY JPMA IS PARTICIPATING:

  • By proactively capturing compelling video responses, JPMA will be able to quickly supply footage to news outlets on a deadline.
  • Throughout the year, video assets will support balanced reporting by showcasing the significant efforts taken by the juvenile products industry to ensure baby products are safe and reliable.
  • In a world where people turn to video for news and information, this program will help support JPMA’s advocacy efforts with professional reporting and the broadcast quality imagery that the industry’s issues deserve. 

 

ITN Productions is the award-winning creative production arm of ITN, which has produced the national news in Britain since 1955. Its accolades include a 2017 OSCAR® Nomination in the category of Documentary (Short Subject); an International Emmy; a Cannes Lion; and Marketing Week’s 2016 Campaign of the Year. ITN Productions has worked with more than three dozen associations over the past five years, including recent collaborations with the Royal Society of Medicine, the Institute of Engineering and Technology, and the Association of Women’s Health, Obstetrics, and Neonatal Nurses.  

 

‘BUILT FOR BABY’ will be premiered at the 2nd Annual JPMA Baby Show, March 20-24, 2018 in Washington, DC. It will play a central role in the association’s baby safety messaging throughout the year.  Identification of companies for editorial profiles is underway and will continue through the end of October, so you may be contacted by an ITN Productions representative to discuss whether the program is a fit for your company. Alternatively, you may learn more by contacting Greg Melia of ITN Productions directly (greg.melia@itnproductions.com). 

 




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