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2017 JPMA Annual Industry Study Data Collection Underway

Thursday, June 22, 2017   (0 Comments)
Posted by: Lauren Schoener-Gaynor
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Data Collection is currently underway for Part 1, the Manufacturer Data Summary of the 2017 JPMA Annual Industry Study. This Manufacturer Data Summary is an aggregate of 2015/2016 US Shipment and Sales data broken-out by individual product category, percent sales by classes of trade, mass merchandiser, and channel presence.

 

JPMA members are asked to provide their US shipment and sales data, and by doing so, are afforded a copy of the full report upon its publication. This is a major member benefit and one you should consider taking advantage of.

 

We sometimes hear members are concerned that their sales data will be exposed. JPMA has taken numerous steps to ensure confidentiality of individual members data.

 

 

  1. The Study is administered by a third party vendor, Karlamar Associates, LLC. JPMA staff does not even see the data that you submit.

  2. No company identifiable information will be stored with your responses. Your answers will be kept strictly confidential and will be combined with those of other survey participants. Only the aggregate will be reported.

  3. After the analysis has been completed, all raw data will be destroyed.

  4. If after tabulation, it is found that any one company results in owning 85% or more of any one sub-category’s unit or dollar data submitted, then that sub-category will be suppressed and not reported.

  5. Each sub-category must have a minimum of three participating companies to avoid suppression.

 

 

As a trade association, JPMA fully understands that your sales data is a cherished number. We also understand that members have an express business interest in gaining data insights into your category and the market. The JPMA Annual Industry Study can help you gain those insights, while also respecting the confidentiality of your own sales data.

 

To participate and receive login details to access your company’s survey, please contact Karla Kuzawinski or Karlamar Associates, LLC at JPMA@karlamar.com or 585.582.1929.



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