From Prototype To Launch: 5 Tips To Get Your Product Crowdfunded
Tuesday, April 18, 2017
Posted by: Lauren Schoener-Gaynor
Written by: Leigh Lepore, CEO and Founder, Crowdfunding Strategy & Information
Crowdfunding is a source for entrepreneurs to fund and launch new products. In 2015, entrepreneurs raised over $34 billion globally through crowdfunding to bring their products to market.
These individuals may or may not have had business backgrounds or known how to launch new products. But they figured out whether crowdfunding was a fit for them and how to do it right.
If you’re looking to raise funds and get your product into real customers hands, you should consider crowdfunding. It takes a lot of work to be successful, but if your product is a fit, it can be a viable way to get it launched.
Here are 5 tips to help determine if your product is a fit for crowdfunding:
- Idea: You have a product idea that doesn't already exist and solves a problem for many people.
- Prototype: You have a working prototype that can be demoed and looks good when filmed.
- Crowd: You have a group of people who have shown interest in your product and want to see you/your product succeed.
- Marketing: You have expertise in online marketing or can surround yourself with people who do.
- Determination: You have the passion to see your product through to launch and to figure out how do it right.
If you do it right, the potential to get crowdfunded is huge with the largest grossing products raising millions of dollars by tens of thousands of backers who then become your customer base.
Is crowdfunding right for your product? Consider the tips, and come ask me. There are two ways to hear from me at the upcoming JPMA Baby Show. First, I will be speaking on the panel Show me the Money! Raising Capital throughout your Company’s Lifecycle on Wednesday, May 10. I will also have slots available for exhibitors to reserve one-on-one time as part of JPMA’s Ask the Experts program. Click here to book your appointment with me.
Leigh A. Lepore is the CEO and Founder of Crowdfunding Strategy & Information, a marketing agency that builds and runs crowdfunding campaigns, from start to finish, with a 100% success rate in 2015 and 2016 on Kickstarter. We are experts in Crowdfunding, Social Media, Digital Advertising, Design, Videography, and PR. We've crowdfunded $5 Million and our clients have raised over $10 Million in additional funding. Our clients appear in major media publications, pitch on Shark Tank, and sell their products in Brookstone, Walmart, Target and more. Leigh is a Crowdfunding industry expert speaking nationally, running workshops, and being interviewed by national media for her expertise including NBC’s The TODAY Show.
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