JPMA Event Advisory Council Convenes at JPMA Headquarters
Tuesday, September 6, 2016
Posted by: Kathleen Chaplick
Last week, 57 industry participants convened at JPMA headquarters in Mt. Laurel, New Jersey for a meeting of the newly established JPMA Event Advisory Council.
The purpose of the Event Advisory Council is to provide recommendations and serve as a sounding board for JPMA staff on various topics related to the JPMA Baby Show, which is set to take place May 9 – 13, 2017. The Council is divided into the following task groups focusing on the major components that will lead to a successful event:
- Exhibitor Operations & Customer Service
- Event Networking and Fun
- Sales Representatives
- Consumer Event
- PR / Media
- Partnerships / Alliances / Charities
- Big Box Retailers
- Independent Retailers
- Online & Non-Traditional Retailers and Attendees
- International Buyers and Attendees
Participants represented a cross-section of industry segments including both large and small manufacturers, retailers, sales representatives, media, service providers, consultants and association staff.
"What a great day!," says Rob Conley, WOW! Brand Building & Trading and Chairman of the JPMA Event Advisory Council. "It was amazing to see such a great collection of talent working together cross-functionally to make our 2017 event everything we believe it can be!"
The group provided excellent feedback that allowed JPMA to hone in on the most important elements of the new industry event. Participants left energized about the new event concept while also gaining not only insight into JPMA’s industry role, but also new industry connections to help build their network.
The JPMA Baby Show will take place May 9 – 13, 2017 in Anaheim, CA. More information about the event can be found here.