JPMA is pleased to provide you with a sneak peek of Baby Safety Month 2016 - Baby Safety Right Out Of the Box! JPMA understands that recalls can be a scary topic for parents, but as an industry we have a responsibility to educate consumers on the importance of product registration cards and recall effectiveness.
How well a recall is conducted says as much, if not more, about a company’s level of responsibility as having to conduct a recall in the first place. In most cases, a recall should reflect positively on a brand – it shows that they take the safety of their customers seriously and are willing to do whatever it takes to make things right.
JPMA will officially launch the campaign later this month to retailers and consumers through a special microsite via babysafetyzone.org. Keep an eye on your inbox for your Baby Safety Month toolkit to help spread the message about product registration and recall effectiveness!