On April 7 at 10:00 am, the National Highway Traffic Safety Administration (NHTSA) will be hosting an interactive brainstorming session, called a Data Jam, to develop innovative solutions to encourage consumers to register car seats and booster seats with manufacturers. A Data Jam brings together individuals from a variety of disciplines, levels of experience and industries to address a particular challenge and come up with novel approaches to address the challenge. This Data Jam will bring entrepreneurs, technology leaders and policy experts together to explore new ideas for private-sector tools, services and apps designed to improve car seat and booster seat registration rates.
Registering car seats and booster seats is the best way to make sure consumers are notified about recalls and take action to have critical safety remedies performed, yet very few people register their car seats and booster seats. In fact, lower-priced seats have about a 6 percent return rate while higher-priced seats have about a 20 percent return rate. NHTSA hopes that the interdisciplinary and experiential mix of Data Jam participants will contribute to new and innovative ways to address the issue.
Julie Vallese, JPMA’s Managing Director of Public & Government Affairs, will be attending the Data Jam. If you have any ideas or suggestions for this Data Jam, please contact Julie at email@example.com. Look for a recap of the proceedings in a future edition of YourSource.