JPMA Releases New Infographic On Baby Safety Zone
Tuesday, March 15, 2016
Posted by: Kathleen Chaplick
On March 17, JPMA released a new infographic about bassinet safety on the Baby Safety Zone. JPMA has created several of these safety infographics aimed at the safe use of different juvenile product categories that can be found in the Consumer Content Library. These are a fun and engaging way to teach consumers proper use of your products without being overly technical or off-putting.
Companies are in a constant state of vying for consumers’ attention. Infographics are not only a fantastic source for content marketing because of their long shelf life and prime sharing qualities, but also their cognitive advantages for conveying information.
The brain processes visuals 60,000-times faster than text – for example, it is much easier to draw a circle than to describe one. With the amount of information parents receive, it helps to give a succinct message they can quickly and easily understand. Visual aids help people follow instructions 323 percent better than those without.
Our infographics are paired with a Pin It to Win It contest because infographics are often saved as a reference and, as a result, have a great organic reach for followers of those boards. Our next Pin It to Win It contest will begin April 14 using the following stroller infographic:
If you are interested in participating in this giveaway please contact Kasie Chaplick, JPMA MarCom Coordinator, at firstname.lastname@example.org.