Corporate social responsibility (CSP) is an important part of business when it comes to winning the hearts of consumers. Buyers are looking for more than just quality products and fair pricing; they are looking for companies that are willing to make a difference. They reward these actions with their loyalty and hard-earned dollars. CSP is the ideology that a company should look beyond maximizing its profits and create a positive impact on society. This is not simply a marketing campaign, but a commitment to embrace the social responsibility every individual and group has for creating a better future.
One JPMA member with an exemplary campaign for giving back is Baby Appleseed. Their Green Initiative works with the non-profit organization American Forests. For every crib they sell, Baby Appleseed will plant 10 new trees. To date they have planted over 100,000 trees. This program works to “make a positive impact on our environment, shaping and building a better future for all of our children.” Baby Appleseed’s Green Initiative continuously plants new trees in their commitment to creating a more sustainable future for our children.
Looking for an easy way to show consumers you care? According to Time Magazine, “58 percent of millennials find the amount of parenting information overwhelming.” Show parents safety truly is the top priority of your company by providing them with easy to understand safety information. This not only shows parents your commitment to care for their children, but could reduce misuse of your company's products. Utilize JPMA’s Consumer Library for infographics, flyers, blogs and other resources that help parents understand the nuances of baby safety.
Does your company have a great campaign for giving back? We would love to hear about it for a future consumer blog post. Please send any information to Kasie Chaplick, JPMA MarCom Coordinator, at firstname.lastname@example.org.