JPMA Wins AH Red Chair Award for its Intelligent Use of Technology
Tuesday, December 01, 2015
Posted by: Lauren Schoener-Gaynor
The Juvenile Products Manufacturers Association was honored with a AH Red Chair Award in the category of Intelligent Use of Technology for the creation of the Baby Safety Zone Hidden Hazards interactive infographic. The award ceremony occurred at the annual Leadership Forum held in November for all of AH’s valued client partners.
AH’s Red Chair Awards is designed to celebrate measurable success achieved by our valued client partners throughout the year. Each award recognizes an accomplishment that is related to one of the AH pillars: multi-dimensional growth, engaged and disciplined leadership, intelligent use of technology and an unwavering commitment to mission.
JPMA had commissioned AH’s creative department to create an infographic about the typical baby-safety hazards found throughout the home. The infographic took the form of a printed document and a digital PDF file. JPMA wanted to be able to further leverage the document for use on its Baby Safety Zone website during the month of September, baby safety awareness month. One approach could have been to simply develop a web page with a list of the top baby-safety hazards from the document. However, JPMA staff came up with the idea to develop a game that involved identifying the correct hazards. The challenge was that they had a very limited budget to work with.
Working in conjunction with JPMA staff, AH’s Technology Solutions department was able to use the existing digital files and develop a low-cost, interactive webpage that provided a game-like experience for visitors. Upon visiting the page, the user is instructed to find the hidden hazards in the home that can jeopardize a baby’s safety. The visitor is presented with three inviting, colorful rooms represented in the home: the baby’s room, the family room and kitchen.
When clicking on a safety hazard in one of the rooms, a number is displayed and a message is shown with a fact and tip about how to avoid that particular hazard. Once the visitor identifies all of the hazards, they are given an opportunity to explore the tips again or share the game to a social media venue.
In the end, the baby hazards game serves as a good example of 1) re-purposing content to 2) create a low-cost 3) interactive way to engage users. From a Search Engine Optimization (SEO) perspective, it also provides great content with viral potential that can be shared via social media to direct traffic back to the babysafetzone.org website.