JPMA Partners with Brixy and Pregnancy Magazine to Further Promote Safety Messages and Information t
Monday, August 10, 2015
Posted by: Lauren Schoener-Gaynor
FOR IMMEDIATE RELEASE
JPMA Partners with Brixy and Pregnancy Magazine to Further Promote Safety Messages and Information to its Various Audiences
Three way partnership will educate parents on varying safety topics
Mount Laurel, NJ – August 10, 2015 – The Juvenile Products Manufacturers Association (JPMA) announces its partnership with Brixy, a trade association for independent juvenile retailers, and Pregnancy Magazine. Each will promote services and opportunities of the other. The goal of this partnership is to educate parents on how to be smart, savvy, safety-conscious and educated consumers for baby products and practices.
“We are very happy to be partnering with both Brixy and Pregnancy Magazine,” said Kelly Mariotti, Executive Director of JPMA. “By working together, we can reach a wider audience, ensuring that our safety messages, guidelines and best practices are being received by those who need them the most.”
JPMA will include its Consumer Certification Guide and Registry Checklist for parents to utilize when registering for various juvenile products. The Pregnancy Magazine Buyer’s Guide also identifies JPMA Certified products.
Brixy-affiliated stores offer the consumer personalized, expert attention that cannot be duplicated from an online site or big chain outlet. Now two years old, the 280-store strong association wants consumers to know that help for new parents awaits them, right in their region. Brixy developed the idea of partnering with Pregnancy Magazine and its publisher, Paul Banas, to create a unique partnership co-promote Brixy stores and the magazine’s comprehensive, must-read Fall Buyer’s Guide. The Guide features 15 categories with buyer’s checklists in six sections.
Brixy and Pregnancy will ship 25 copies to each of Brixy’s 280 stores. The stores will offer a complimentary copy to its customers as a service and “thank you” for shopping at Brixy stores. In addition, since the Fall Guide serves as a training booster for new or less experienced store personnel to give them the expertise required to help customers select appropriate merchandise for their needs.
Several digital and print ads in Pregnancy and its online component will appear this fall to promote the importance of shopping for baby products at Brixy member stores.
Shopping local has its benefits. Brixy retailers provide furniture delivery and assembly, along with a personal relationship between the consumer and retailer. An added benefit is the personalized service offered by Brixy that are only a phone call or a short drive away.
About the Juvenile Products Manufacturers Association
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers.
Each year, JPMA sponsors Baby Safety Month in September to educate parents and caregivers on the importance of the safe use and selection of juvenile products.
To find out more information about the JPMA Certification Program, the products certified and for a complete listing of JPMA members, please visit www.jpma.org. Follow JPMA on Twitter @JPMA, connect with JPMA on Facebook or on YouTube and visit www.jpma.org to learn more about additional safety tips and other JPMA initiatives.
Many of their 280-member stores offer a variety of services to help parents prepare for their little one’s arrival, from car seat installations to furniture assembly. Once baby is here, life (and their gear) can get a bit messy, so that’s where Brixy-affiliated stores can step in with car seat cleaning and stroller repair. These are just a sampling of the services available at the trade association network across the U.S. and Canada. To find your nearest Brixy retailer, log on to www.Brixy.com and click on "store locator" button.
About Pregnancy Magazine
Pregnancy Magazine has been a leader for the past 20 years in providing health, lifestyle, and product information for new and pregnant moms. Pregnancy reaches new moms through its monthly magazines, apps, the pregnancymagazine.com website, 600,000 followers on social media, and buyer’s guides delivered to 20,250 OB/GYN offices, newsstands and now Brixy retailers. Headquartered in San Francisco, Pregnancy Magazine Group operates Pregnancy Magazine, PregnancyMagazine.com, GreatDad.com and Mom360.com.
# # #