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“Stroll” over to the Juvenile Products Manufacturers Association for Information on its Newest Buyer

Wednesday, June 25, 2014  
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FOR IMMEDIATE RELEASE

“Stroll” over to the Juvenile Products Manufacturers Association for Information on its Newest Buyer’s Guide in the Series
JPMA buyer’s guide resource provides consumers with valuable safety and usage information 

MOUNT LAUREL, N.J., June 25, 2014 – The Juvenile Products Manufacturers Association (JPMA) launched its third Juvenile Product Buyer’s Guide, which is a resource that provides consumers with information for purchasing various juvenile products. The informative and interactive guides will be released throughout the year and each will focus on a unique product. The newest guide features strollers and carriages.

Strollers are one of the highest selling baby products on the market today. Nearly four million are sold annually and strollers are typically one of the first items for which expectant parents register. From travel systems that help users maneuver seamlessly while on-the-go to the lightweight luxury strollers for the city traveler, there is a type of stroller for every family.

“Strollers are one of the first items parents begin to research when they’re expecting,” said Kelly Mariotti, JD, CPA, executive director of JPMA. “This guide helps parents and consumers pick the safest and most convenient stroller or carriage that fits their needs. Each guide includes JPMA Certified products that have been sample tested for conformance to ASTM standards.”

When selecting or using a stroller or carriage, consumers should:

  • Always secure the baby by using the restraint straps.
  • Check for adjustments on a stroller that reduces the size of seat openings in the front to prevent your baby from falling out when seat back is reclined into the flat position.
  • Adhere to the weight limit of the stroller. Most shouldn’t be used by children over 35 pounds.
  • Choose a carriage or stroller that has a base wide enough to prevent tipping, even when your baby leans over the side.
  • Make sure the carriage or stroller doesn’t tip backwards when the child lies down if in the reclined position.
  • Don’t hang pocketbooks or shopping bags over the handles of the carriage or stroller. If your stroller has a shopping basket for carrying packages, it should be low on the back of the stroller or directly over the rear wheels.
  • Use the locking device on any stroller to prevent accidental folding.
  • Apply the brakes to limit rotation of the wheels when stroller is stationary.
  • When you fold or unfold the stroller, keep your baby away to avoid any accidents.

To promote the guides, JPMA is giving away free products that correlate with the current Buyer’s Guide. Those who visit the Baby Safety Zone Facebook page today can enter to win one of several JPMA Certified strollers or carriages to use in their home. JPMA regularly offers product giveaways and other incentives throughout the year via their social media outlets.  

These interactive guides are free for download. Consumers can also utilize the stroller and carriage safety video along with other safety videos created by JPMA to assist in their decision making.

Manufacturers of JPMA Certified strollers and carriages include:

About the Juvenile Products Manufacturers Association
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in theUnited States,CanadaandMexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers.

Each year, JPMA sponsors Baby Safety Month in September to educate parents and caregivers on the importance of the safe use and selection of juvenile products.

To find out more information about the JPMA Certification Program, the products certified and for a complete listing of JPMA members, please visit www.jpma.org. Follow JPMA on Twitter @JPMA, connect with JPMA on Facebook or on YouTube and visit www.jpma.org to learn more about additional safety tips and other JPMA initiatives.

Contact:
Lauren Schoener-Gaynor
856-380-6878
lgaynor@jpma.org


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