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The NPD Group's Retail Tracking Service for Juvenile Products
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The NPD Group's Retail Tracking Service for Juvenile Products

As part of its continued industry and marketplace expansion in the U.S. and abroad, global information company, The NPD Group, recently announced the launch of its Retail Tracking Service for the U.S. juvenile products market. This is the industry’s first comprehensive overview of the durable juvenile products industry in over 15 years, covering the durable categories of travel, safety, feeding, bed/bath, infant entertainment, and furniture.

The new service includes point-of-sale information from a cross-section of retailers in the specialty, mass, chain, food, drug, convenience store, and online channels. In addition to covering six categories and 40 sub-categories across juvenile products, benefits of the service include:

  • Distribution and velocity measures to calculate growth potential and identify threats
  • Local market visibility to activate regional marketing and distribution
  • Attributes with price points for complete analysis

Available data goes as far back as January 2014.

A Special Offer for JPMA Members

The NPD Group will provide a free industry presentation to any JPMA member who contracts with them by January 31, 2017 for their juvenile tracking service.

This presentation, valued at $15,000 includes the following:

  • The NPD Group’s representatives presenting in person at JPMA member company’s offices.
  • An overview of retail sales in the juvenile products industry including the following categories plus subcategory information:
                   o Travel
                   o Safety
                   o Feeding
                   o Furniture
                   o Infant Entertainment
                   o Bed/Bath
  • A view of top brands and information on key attributes
  • Price point analysis
  • Data from the other industries that The NPD Group tracks
  • High level industry trends from other industries NPD tracks
  • Identification of the categories that are growing and declining and insight into which attributes and price points may be contributing to the market’s performance

Interested companies should contact The NPD Group at 866-444-1411 or contactnpd@npd.com.

 

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