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- The Safety Zone
Innovation Awards - Parent Choice!
Thank you to all who voted for the JPMA Parent Choice Innovation Award! Voting is now closed. Check back the week of October 15th to see who won. The lucky winner of the $100 gift card will be notified via email on or before October 31st.
7AM brings families comfort by providing a smart solution for winter, making the cold outdoors a time to enjoy for the person pushing the stroller. Securely holding the stroller the caregiver's hands are kept warm, with the flexibility of easily using bare hands to tend to child.
AquaScale, the first multifaceted bath tub of its kind, allows parents to know the precise weight of their baby while constantly monitoring the temperature of the water during bath time. Aqua Scale’s innovative technology records baby’s precise weight adjusting for water and movement. The unique shape of the tub and anti-slip insert safely holds babies up to six months. Once a baby can sit up on their own, Aqua Scale converts to a toddler tub.
Lullaby Paints are designed specially for children's nurseries. Containing no toxins, no solvents and with no odor, Lullaby Paints provide babies with a safe environment - free from the harmful chemicals found in traditional paints.
BABY ART SCULPTURE KIT
Kit provides everything needed with process that does not require baking, leaving sculpture finished in 15 minutes.
BABY BJORN BOOSTER CHAIR
2-stage safety lock prevents children from releasing the Booster when it is strapped to a chair providing added safety
BABY BJORN CRADLE HARMONY
Cradle Harmony stands firmly on the floor and uses softly sprung movements instead of arocking motion to soothe baby. Baby's own movements turn into gentle lulling motion.
Bitybean is the comfortable, convenient, and thoughtfully engineered ultra-compact child carrier for parents with on-the-go lifestyles. At 8 ounces and smaller than a water bottle the Bitybean cleverly compact child carrier will fit into any bag, backpack, or purse. Available in
4 stylish colors.
Blooming Bath is a cute, cuddly and convenient way to bathe your baby! Blooming Bath's petals hug any sink to create an incredibly fun and safe bathing experience. Available in 4 colors!
THE FIRST YEARS - BREASTFLOW MEMORY PUMP
The First Years Breastflow Memory Pump features an easy-to-use digital touch screen that automatically tracks and stores data for up to 10 sessions.
CREATIVE BABY iMAT
The interactive electronic 'i-Mat" foam playmat will stimulate, teach, and entertain. By touching the Voive Pen to the mat, the animals "talk", songs play and teaches three languages (English, Spanish, Chinese)
Foonf allows for rear-facing to 50 lbs. The anti-rebound bar will stop the seat from rebounding in a collision. Foonf's REACT™ (Rapid Energy-Absorbing Crumple Technology) safety system, significantly reduces forces transmitted to child in the event of an collision.
Harmony Folding Travel Booster Car Seat
Compactly folds for travel or storage. Folded size 17.5x16x11 inches - smaller than a travel suitcase! Assembles in seconds, in 3-easy steps! Perfectly sized for storage anywhere – including overhead compartments on airplanes.
THE FIRST YEARS - IALERT TRUE FIT CONVERTIBLE CAR SEAT
True Fit Convertible Car, the IAlert system notifies parents or caregivers via their smartphones if their child is in a rear facing position not installed at the desired angle, if their child becomes unbuckled while the vehicle is in motion, if their child is left unattended in the car, or if their child is at risk due to elevated or freezing ambient temperature in the car seat
journeyBee is the ultimate portable crib for families on the go and provides a safe, comfortable place for babies to rest and play. Its just 10lbs and its innovative design allows caregivers to open it up in seconds (literally) and fold up in a matter of seconds too.
Allows baby to consume variety of food and nutrients without the risk of choking. Kidsme uses a soft, durable and replaceable silicone sac to ensure the feeder is easy to clean, doesn’t retain odor or bacteria and better in-mouth experience. Added bumps on silicone for gum massage and teething with frozen fruit.
CHICCO LITEWAY PLUS
Functions as both an ICS (infant car seat) carrier and a lightweight compact stroller. Extended use. Carrier: canopy, compact fold, “click” ICS attachment. Stroller: full recline, adjustable leg rest, parent cup holder.
MAXI COSI PREZI
Offers superior safety protection featuring advanced, patented rebounding foam technology developed in conjunction with Bald Spot Sport, a leader in safety innovation design for Indy Racing.
CALMA BREASTMILK FEEDING NIPPLE
Medela’s Calma Breastmilk Feeding Nipple allows baby to feed, pause and breathe, similar to breastfeeding. Calma doesn’t leak, as baby must apply vacuum to get breastmilk to flow. Calma’s vented nipple is designed to help avoid gassiness.
MEDELA' QUICK CLEAN SOAP
Medela's quick clean soap is a unique solution to a lingering problem. This liquid soap is formulated to dissolve breast milk residue up to 3 days old in 5 minutes or less with no scrubbing. Research reflects that parents love this product. Quick clean soap is the first of its kind to target parent specific cleaning needs related to breast milk feeding. This product is designed for everyday use by mom or anyone helping with the clean up of nursing, breast pumping, or feeding accessories. Quick Clean Soap has been clinically tested for safety, its hypoallergenic and will not discourage baby from nursing.
Monkey Mat™is the only large clean surface easily transported as an accessory in attached stylish, ultracompact pouch - no more bulky blankets required! Easy buckle strap secures to any bag/stroller.
Naturepedic/Lullaby EarthLightest mattress (7 pounds) with easy to change sheets. Only crib mattress under $200 MSRP. Certified to highest greenguard select standard and recommended by Healthy Child Healthy World. The only foam mattress with edge support that rivals innerspring border rods.
NUK FAST DRYING BOTTLE RACK
The new, NUK® Fast Drying Bottle Rack dries 10 times faster than standard drying racks, cutting the drying time from 6 hours to 20 minutes. It holds up to 8 bottles and features a convenient rack for nipples, collars, pacifiers, and other accessories.
Have a ball warming baby’s bottle! This contemporary, sphere-shaped bottle warmer steam heats bottles and baby food efficiently and effectively without hotspots. The warming chamber fits most bottle types and includes a basket for baby food jars, graduated tube for measuring water to be steamed and an integrated auto-off feature once heating
This compact cleaning kit is small enough to easily fit into diaper bags or purses while on the road. It opens up into a drying rack with flexible tines to accommodate bottles, nipples, breast pump parts and more. Neatly tucked inside the folded drying rack are a nipple cleaner and Bottle Brush head that assemble to form a full sized Bottle Brush.
Peeko is an innovative baby monitor that measures breathing through flexible, machine-washable, non-contact sensors embedded onto a onesie. If a baby stops breathing, a customizable alarm notifies parents through their smartphone via the cloud. Alarms can also be set for skin temperature and body position.
Less than 12 pounds with ultra compact fold for backpack-like carrying; frame made of light weight and extremely durable IXEF® material. Only stroller like it on the market; backpack-like carrying option with six interchangeable seats.
NxGen™ is a new modular baby bottle system that adapts to the child’s growing needs from newborn to toddler. The silicone nipples feel and function like a mother’s breast and the patented one-way bottlevalve uniquely prevents nipple collapse. Four breast-shaped interchangeable nipples help regulate advancing flow rates.
Portable on-the-go booster converts to a backpack to provide on-the-go convenience and safety. Converts from a belt-positioning-booster to backpack for children 40-80lbs and 43”-57” with an easy to wipe clean cover.
NO DRILL DEADBOLT LOCK
No Drill Deadbolt Lock is a non hardware mounted deadbolt lock which installs behind existing deadbolt hardware with dual action design. Prevents child from escaping the house with a simple install requiring no hardware. Clear plastic panel provides an easy glance to confirm if deadbolt is engaged or not.
THE FIRST YEARS - SAFETY SHIELD DIGITAL VIDEO MONITOR
The easy to use parent unit remotely sets a virtual safety zone around your child in the crib. Once set, a green rectangle will appear on the Parent Unit and, if the zone is broken or disturbed, the monitor alerts you with both a visual change of the rectangle from green to red, as well as an audible alarm that will sound on the Parent Unit. Also features a large 3.5” screen, nursery temperature display, and remotely activated nightlight.
Our NEW serenity starTM is the first ever system to combine five nursery essentials into one innovative product. With a feeding diary, room temperature indicator, sound machine, night light and clock, the serenity star helps soothe baby and give parents peace of mind.
SIMPLE WISHES HONESUCKLE BREASTMILK STORAGE BAGS
Simple Wishes' "HoneySuckle" Breastmilk Storage Bags are Strong, Durable, Leakproof AND Eco-Friendly. Specifically This is the ONLY Biodegradable and Recyclable breastmilk storage bag on the market. Nurture your baby with breastmilk; Protect the planet your baby will inherit!
HIDEAWAY STROLLER SHADE
The stroller shade that does it all - protects from the elements while offering privacy for sleeping baby and easy to store when not in use. The innovative reflective material keeps baby cool with a peek-a-boo window for Mom. A patent-pending clip system works 2 ways, secures shade to stroller when unrolled and allows shade to be neatly stored when rolled up.
Cloud b enhances its their award-winning Sleep Sheep with a sound-activated smart sensor special sensor designed to activate to sound. Now when baby awakes in the middle of the night, Sleep Sheep-Smart Sensor responds and restarts its soothing soft sounds of nature or the reassuring sound of a mother’s heartbeat.
Parents can put baby in and out easily, baby can see out when needed and gets privacy to sleep and maximum UV, bug and germ protection. Solves a real problem combined with sleek sexy design at a reasonable price. Machine-washable, portable, simple to use, scrunches up small
SNUGRIDE CLICK CONNECT
40 SnugRide® Click Connect™ 40 is the ONLY newborn to 2 year infant car seat. The 8 position adjustable base grows with your baby offering the most leg room and best comfort versus traditional infant car seats. The Simply Safe Adjust™ Harness allows you to adjust your harness height with one hand as your child grows to ensure they are properly secured. No need to re-thread this harness!
Fits containers of virtually all store and national-brand nutrition drinks plus standard baby bottles – turning them into straw-ready drink dispensers for toddlers and young children.
StratoFIX is a forward-facing seat for children 22 – 65 lbs. Its harness system adjusts in height (10 vertical positions) and width to fit and dual-layer side-impact panels. A unique Active Deceleration System (ADS) absorbs energy and slows a child’s forward movement while rotating the child backward. A Crash Indication System (CIS) displays evidence of any accident to provide clear assurance for continued use the seat.
Babies grow so fast! That's why Fisher-Price created the Stretch 'Ems bodysuit that can grow in length and width just like your baby. The exclusive patent pending design stretches for a comfortable fit and longer wear.
THE ANGELCARE BATH SUPPORT
The Angelcare® Bath Support takes the worry out of Bath Time. This is the new way to wash and pamper your baby. Designed for comfort and safety, the Bath Support assures that your child’s hygiene is maintained with a clear-water and easy-to- rinse bathing process.
Side impact protection has been optimized with the Linear Side Impact Protection (LSP) technology. Foldout side protectors reduce space between the Aton and vehicle so a transfer of crash forces happens much earlier; the forces are absorbed and distributed by the shell away from the child, improving safety up to 40%. Aton 2’s base features a height-adjustable load leg, a virtual standard in Europe, which absorbs and distributes energy to the floor of vehicle, reducing forces on the child up to 50% while preventing rebounding of the seat.
THE BCONNECT DIGITAL SOOTHER
The bConnect™ Digital Soother is designed with ultimate customization for soothing and entertaining baby both in the crib and on-the-go. Features six pre-loaded apps. The Personal Photos app allows parents to simply insert their digital camera’s SD card into the slot and their baby can enjoy seeing familiar faces while settling down for a nap. Soother also features 70 tunes and sounds, from lullabies to classical tunes to playful music and more
THE HALO SWADDLECHANGE
The HALO® SwaddleChange™ changing pad cover makes diaper changing easier than ever before! Its adjustable swaddle wrap soothes and helps keep baby’s hands under control (no more wrestling matches!) for easy diaper changes. Ideal for babies through their first year!
The KoalaKin is a new breastfeeding positioner created to help moms have a better breastfeeding experience. Not a sling and not a carrier, the KoalaKin consists of a vest that a mom puts on much like a backpack and a pouch that attaches to the vest for the baby. Moms can nurse completely hands-free eliminating the strain on arms, shoulders and back.
THE LANSINOH AFFINTY PRO
#1 brand in breastfeeding accessories introduces an innovative breast pump designed to mimic baby’s natural feeding patterns. The Lansinoh Affinity® Pro is the ONLY pump on the market with rotary technology and three distinct pumping rhythms so mom can customize what’s best for her.
THE LULLA -VIBE
The Lulla-Vibe™ vibrating mattress pad features innovative patent-pending technology that helps babies fall asleep quickly. Compact and portable for use under crib mattresses or nursing pillows, the Lulla- Vibe™ creates a soothing sensory experience for baby, regardless of the environment. With customizable
options like a 30-minute battery-operated timer and two varying vibration speeds, parents are able to personalize their child’s sleep atmosphere at the simple push of a button.
The Lyft is a stylish modern adjustable booster seat for toddlers. Its maximum adjustability is designed to fit most adult kitchen and dining chairs. And its sleek Scandinavian-inspired design makes it a welcome addition to any family’s dinner table. The Lyft is portable, light weight and folds compactly making it the perfect seat to use both at home and on the go. It also comes complete with a bag for easy storage and transporting.
The Snap! is a revolutionary clip-on highchair, that packs flat, weighs 2.2 lbs, and has a hypo-allergenic seat. The unique design features an aerocore molded seat that ingeniously 'snaps' in and out, wipes clean, and is supportive and comfortable! Fast deploying - literally in a snap - the design looks fantastic in any kitchen! It can also be used on the go because it is extremely lightweight and has a very small folded size.
The sub4 is the world’s fastest jogger. At its core, the unique motion control hub with adjustable suspension delivers outstanding traction and cornering performance. Twin brake discs deliver one hand control to runners. The unique, multi-layered aerocore seat creates comfort and protection for the passenger on board. It's advanced and refined - the sub4’s revolutionary design and technology fills the ultimate high performance niche, applying technology available to consumers in other fields including bike racing and running.
THE SWADDLE ANGEL
The Swaddle Angel™ couples fashion-forward prints with unique innovation, creating an ideal swaddle solution. Swaddle Angel is equipped with cozy arm pockets that allow baby’s arms to be swaddled in an upward position instead of straight down, and a roomy leg pouch that allows natural hip movement. A unique zipper feature makes diaper changes easy – just unzip the leg pouch while keeping baby’s arms swaddled – a dream come true for any parent trying to keep baby sleepy during middle of the night changes.
THE ZEN SWADDLE
The Zen SwaddleTM is the only infant swaddle that encourages sleep by mimicking a caregiver’s touch. Lightly weighted parts apply gentle pressure, along either side and on the center, to provide the security of being in your arms. 2-in-1 design offers longer use; an interior pouch keeps legs snug up to 23” while sack offer sample room to grow up to 26”.
WONDER GLOW BLOCKS
The 30 piece glow-in-the-dark block set features 11 different shapes and colors that encourage children to use their imagination in constructing play sets and figures. Kids can play under normal light to see the blocks in one color, then just flick the switch and watch as the blocks change to a different color! Wonderworld’s unique approach transforms the Wonder Glow Blocks into an enriching experience that kids can enjoy at all times of the day and night. Wonder Glow Blocks.
Tranquil Turtle - Calming Lights and Soothing Sounds for Your Sleep Routine Tranquil Turtle combines the sense of sight and sound in one fun product. Tranquil Turtles projects a magical underwater light effect with a gentle wave motion and plays two soothing sounds to help children sleep.
THE NEXTFIT 65
The NextFit™ 65 is a new convertible car seat from Chicco. The NextFit™ 65 is designed to simplify correct installation. Correct installation achieved with ReclineSure™ 9-position Leveling System, SuperCinch™ LATCH tightener, and dual bubble level guides to verify correct positioning in both rear and forward-facing modes.
THE PERFECT FROM SOPORA
The Perfect from Sopora, brings three new features to the crib mattress market that are unlike anything found in the industry. Celliant® ticking, clinically proven to increase oxygen levels in the body, provides a soft, waterproof, supple cover that actually provides longer periods of uninterrupted, better quality sleep. CoolGel visco foam on the toddler side for temperature regulation for more comfortable rest. BabysBreath air channel technology for pressure point reduction and increased oxygen on mattress surface.
LÄSSIG’s GREEN LABEL
LÄSSIG’s Green Label collection is a chic and eco-friendly way to tote diapers and baby essentials. The Green Label line is not only manufactured with pollution-free fabrics, its bags are made from recycled PET plastic bottles in eye-catching styles that are dressy, tailored accessories for mothers that like to celebrate their daily family routine in style. The Neckline Bag has a thoroughly modern, distinctive shape and is loaded with convenient features! Inside are an antimicrobial wet pocket and changing mat, removable compartment for jars, bottle pockets, spacious center compartment and stroller clips.